TikTok Shop Strategist (Ecommerce)

TL;DR

TikTok Shop Strategist (Ecommerce): Leading strategic planning and execution for a portfolio of TikTok Shop clients with an accent on driving GMV, optimizing affiliate programs, and managing creator partnerships. Focus on translating business goals into actionable commerce strategies, analyzing performance data, and collaborating across cross-functional teams to ensure program success.

Location: Must be based in one of the following US states: CT, CO, FL, ID, IL, KS, MI, MN, NJ, NY, OR, PA, TN, TX, or WA

Company

A digital performance marketing agency helping brands connect people, platforms, and insights to drive growth across modern commerce.

What you will do

• Serve as the primary strategic partner for a portfolio of TikTok Shop clients.
• Lead the strategic planning and successful launch of new TikTok Shop programs.
• Develop and evolve strategies to drive sustainable revenue growth, including merchandising and promotional planning.
• Analyze account performance across commerce, creator, and affiliate initiatives to provide actionable recommendations.
• Coordinate cross-functional teams including Paid Media, Organic Social, and Creator Partnerships.
• Provide operational oversight and step into execution tasks when necessary to ensure continuity.

Requirements

• 3–6+ years of experience in ecommerce, digital marketing, or social commerce.
• Must be based in a state where the company operates (CT, CO, FL, ID, IL, KS, MI, MN, NJ, NY, OR, PA, TN, TX, or WA).
• Strong understanding of TikTok Shop, creator commerce, and affiliate marketing.
• Proven experience managing client relationships and presenting strategic recommendations.
• Ability to balance high-level strategic planning with hands-on operational execution.
• Strong project management skills with the ability to manage multiple client priorities.

Nice to have

• Experience launching or managing TikTok Shop accounts.
• Proficiency with TikTok Shop Seller Center, GMV Max, Spark Ads, or Shopify.
• Background in beauty, wellness, CPG, or fashion categories.
• Previous agency experience managing multiple client accounts.

Culture & Benefits

• Comprehensive healthcare package including medical, dental, vision, and FSA/HSA options.
• Company-sponsored 401(k) with company match.
• Generous PTO, sick time, and 10 paid holidays plus a year-end break.
• Paid 12-week parental leave for primary parents.
• Mental health support, wellness reimbursement, and employer-paid coaching sessions.