Demand Generation Manager, Industrials & Manufacturing

Location: Hybrid, with three days per week in the London, UK or Boston, MA office

Company

hirify.global provides composable commerce technology, including AI-driven solutions and digital-to-physical commerce capabilities for enterprise customers.

What you will do

• Build and execute full-funnel demand generation plans for the Manufacturing and Industrials vertical.
• Run multi-channel campaigns, ABM programs, and always-on nurture tracks for priority accounts and personas.
• Identify relevant industry events, conferences, and executive roundtables, and manage planning, budgets, and follow-up.
• Partner with Sales and RevOps to define target accounts and deliver tailored ABM plays, including targeted advertising, direct mail, personalized landing pages, and outreach support.
• Translate product marketing use cases and case studies into campaign assets, landing pages, and outreach sequences.
• Track pipeline, MQL, and SQL targets, run test-and-learn cycles, and optimize programs using performance data.

Requirements

• 3–5 years of experience in Demand Generation, Field Marketing, or Growth Marketing within B2B SaaS.
• Hands-on experience managing multi-channel campaigns and ABM programs from concept through pipeline reporting.
• Experience planning and executing field events, executive roundtables, or conferences that generate pipeline.
• Strong collaboration skills and experience working with Product Marketing, Sales, and RevOps.
• Proficiency with marketing and campaign tools such as HubSpot, Demandbase, Navattic, and reporting or attribution platforms.
• Bachelor’s degree in Marketing, Business, Communications, or a related field; curiosity and practical experience using AI tools for marketing work.

Nice to have

• Experience marketing to Manufacturing or Industrials industry sectors.

Culture & Benefits

• Comprehensive health benefits for employees and dependents, including personalized mental health support.
• Annual learning budget, self-paced learning platforms, language training, coaching, mentorship, and leadership programs.
• Additional fully paid parental leave through the Family Leave Plus program.
• Equity participation program.
• Inclusive and collaborative working environment.