Growth Marketing Lead

Location: New York, NY; hybrid, with 3–4 days onsite at the NYC headquarters

Salary: $175,000–$215,000 annual cash OTE (base + bonus); equity and bonus offered

Company

hirify.global is a Series B SaaS company building an AI-driven event marketing intelligence platform that helps businesses measure, evaluate, and optimize event strategies.

What you will do

• Own and execute global demand generation across paid media, email, content, SEO, ABM, events, and product-led growth channels.
• Own growth KPIs for the mobile app, including acquisition, activation, engagement, retention, and conversion.
• Build and optimize PLG acquisition and lifecycle programs across paid, organic, referral, in-product, App Store, and lifecycle channels.
• Partner with Product, Product Marketing, Sales, and Events & Community to improve the user journey, amplify event-driven pipeline, and align the full funnel.
• Develop funnel goals, reporting, attribution models, segmentation, personalization frameworks, and ROI optimization programs.
• Lead two marketers while directly driving growth programs, experimentation, AI-assisted workflows, content distribution, and SEO/GEO/AEO initiatives.

Requirements

• 10+ years of experience in B2B SaaS growth or demand generation, with a track record of building scalable programs that drive measurable pipeline and revenue.
• Experience scaling Series B or Series C companies and operating across both SLG and PLG motions.
• Experience with user acquisition, activation, retention, conversion, mobile app growth, freemium products, or self-serve acquisition.
• Expertise with HubSpot, LinkedIn Campaign Manager, Google Ads, Google Tag Manager, and Meta Ads.
• Strong understanding of funnel metrics, attribution models, campaign analytics, performance optimization, CRM systems, marketing automation, product analytics, and reporting dashboards.
• Strategic, hands-on builder comfortable with ambiguity and fast-paced, high-ownership environments.

Nice to have

• Familiarity with App Store acquisition, mobile attribution, lifecycle marketing, or product analytics tools.
• Experience using AI tools to automate content creation, distribution, personalization, and marketing workflows.
• Background in non-traditional career paths or experience relevant to a fast-growing B2B SaaS or AI-native company.

Culture & Benefits

• Hybrid work with 3–4 days onsite at the NYC headquarters.
• Player-coach leadership role with autonomy in a builder environment.
• Close collaboration with Sales, Product, Product Marketing, and Events & Community.
• Cash OTE includes base salary and bonus, with additional equity offered.
• Equal opportunity workplace committed to non-discrimination.