2 months ago
Senior Manager, Creative Strategy
150 000 - 175 000$
Vacancy from Hirify Global, list of international tech companiesPlus is required to make matches and apply
Match & Cover letter
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Job description
Text:
TL;DR
Senior Manager, Creative Strategy: Lead creative experimentation roadmap to drive performance across Rocket Money’s digital acquisition channels with an accent on creative testing execution, analysis, and data-driven creative direction. Focus on scaling and optimizing experiments across paid channels, translating growth KPIs into actionable creative strategy, and partnering with platform representatives to uncover creative testing opportunities.
Location: Detroit, Michigan; New York, New York; San Francisco, California; Washington, District of Columbia; Remote (United States)
Salary: $150,000–$175,000/year + bonus + benefits
Company
empowers people to live their best financial lives through a suite of services that save time and money.
What you will do
- Own the development and execution of ’s creative testing roadmap to drive scale and efficiency across digital and offline channels.
- Design, implement, and optimize creative experiments in collaboration with creative, recommending testing approaches and translating results into creative direction.
- Run in-depth creative performance analyses and turn data into actionable recommendations for future campaigns.
- Act as the go-to expert in creative experimentation for app and web user acquisition, leveraging data sources to evaluate and refine test outcomes.
- Research paid and organic creative trends and algorithmic insights, and partner with channel representatives (Meta, TikTok, YouTube, and others) to identify testing opportunities.
- Share data-driven trends and experiment outcomes to build a culture of continuous improvement.
Requirements
- 4–6 years of experience in user acquisition or data-driven marketing in a high-growth startup/company or media agency.
- Strong project management skills to balance multiple creative projects and experiments.
- Ability to manage a testing roadmap, prioritize experiments, and work cross-functionally with creative, media buying, and data teams.
- Analytical mindset focused on growth KPIs such as ROAS, CAC, and LTV:CAC, with the ability to translate data into creative strategy.
- Expertise in mobile app user acquisition; web acquisition experience is a plus.
- Experience with creative testing platforms and optimization across paid social channels.
Culture & Benefits
- Health, dental, and vision plans.
- 401k matching and competitive pay.
- Unlimited PTO.
- In-office perks (lunch daily, snacks & coffee, commuter benefits) for office days.
- Bonus eligibility in addition to base pay.
Hiring process
- Reporting line: role reports to the Head of Creative.
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