Senior Manager, Creative Strategy

TL;DR

Senior Manager, Creative Strategy: Lead creative experimentation roadmap to drive performance across hirify.global’s digital acquisition channels with an accent on creative testing execution, analysis, and data-driven creative direction. Focus on scaling and optimizing experiments across paid channels, translating growth KPIs into actionable creative strategy, and partnering with platform representatives to uncover creative testing opportunities.

Location: Detroit, Michigan; New York, New York; San Francisco, California; Washington, District of Columbia; Remote (United States)

Salary: $150,000–$175,000/year + bonus + benefits

Company

hirify.global empowers people to live their best financial lives through a suite of services that save time and money.

What you will do

• Own the development and execution of hirify.global’s creative testing roadmap to drive scale and efficiency across digital and offline channels.
• Design, implement, and optimize creative experiments in collaboration with creative, recommending testing approaches and translating results into creative direction.
• Run in-depth creative performance analyses and turn data into actionable recommendations for future campaigns.
• Act as the go-to expert in creative experimentation for app and web user acquisition, leveraging data sources to evaluate and refine test outcomes.
• Research paid and organic creative trends and algorithmic insights, and partner with channel representatives (Meta, TikTok, YouTube, and others) to identify testing opportunities.
• Share data-driven trends and experiment outcomes to build a culture of continuous improvement.

Requirements

• 4–6 years of experience in user acquisition or data-driven marketing in a high-growth startup/company or media agency.
• Strong project management skills to balance multiple creative projects and experiments.
• Ability to manage a testing roadmap, prioritize experiments, and work cross-functionally with creative, media buying, and data teams.
• Analytical mindset focused on growth KPIs such as ROAS, CAC, and LTV:CAC, with the ability to translate data into creative strategy.
• Expertise in mobile app user acquisition; web acquisition experience is a plus.
• Experience with creative testing platforms and optimization across paid social channels.

Culture & Benefits

• Health, dental, and vision plans.
• 401k matching and competitive pay.
• Unlimited PTO.
• In-office perks (lunch daily, snacks & coffee, commuter benefits) for office days.
• Bonus eligibility in addition to base pay.

Hiring process

• Reporting line: role reports to the Head of Creative.