SVP, Strategy-Access Marketing

TL;DR

SVP, Strategy-Access Marketing: Guiding access marketing strategy partnerships with external clients and overseeing performance and growth of the internal Advisory strategy team with an accent on market/patient access strategy, stakeholder insights, and integration between Advisory and Marketing disciplines. Focus on leading access marketing solutions, workshops, and thought leadership while building teams and driving growth through Access Marketing RFPs and new business opportunities.

Company

hirify.global is a healthcare-focused organization connecting advisory, medical, and marketing teams to improve patient access and outcomes.

What you will do

• Develop and advise comprehensive market/patient access strategy to maximize and communicate brand value across pipeline and inline assets.
• Build, manage, and oversee subject matter experts covering coverage, coding, payment, pricing and contracting, distributors and specialty pharmacies, field team design, and patient support services.
• Analyze qualitative and quantitative research for market access stakeholders and translate findings into actionable insights.
• Ensure seamless integration of Access Marketing Advisory strategy with Marketing strategy, including personas/archetypes, strategy maps, brand plan integration, positioning, identity strategy, creative briefs, and messaging.
• Lead ideation and execution of access marketing solutions, tactics, and activations; facilitate workshops and key client meetings.
• Drive growth of the Access Marketing offer via Access Marketing RFP strategy, identify organic growth, and proactively pursue new business development opportunities.

Requirements

• Location: Must be based in the United States
• Bachelor’s degree required; Master’s degree preferred (public health, public policy, marketing, business administration).
• 15+ years of strategic planning or marketing experience, preferably in market access, payer marketing, or managed markets agency environments.
• Proven experience leading market access/patient access/access marketing strategy across pre-launch, launch, mature, and portfolio brands.
• Track record building and leading teams, with strong written and verbal communication skills.
• Ability to translate technical content into strategy that informs storytelling and creative direction; comfortable working under tight deadlines.

Culture & Benefits

• 401(k) plan with employer match up to 4% (immediately vested), plus life insurance, disability coverage, and medical/dental/vision plans.
• Flexible working arrangements with hybrid and remote options, plus option to work from anywhere across the globe two weeks each year.
• 20 vacation days plus one personal well-being day, 9 public holidays, gifted end-of-year holidays, and early Summer Friday finish in June/July/August.
• Employee assistance program with free counseling and personalized health support.
• Enhanced parental leave and fertility policies, plus on-demand training and global mobility opportunities.