Product Marketing Lead (Healthcare)

TL;DR

Product Marketing Lead (Healthcare): Driving go-to-market strategy and execution for key product lines with an accent on translating complex healthcare economics and data insights into compelling value propositions. Focus on designing segment-specific GTM approaches, conducting rigorous competitive analysis, and optimizing sales enablement to increase revenue.

Location: Based in New York City; must work in the office 3 days per week (Tuesday, Wednesday, Thursday).

Salary: $193,000 - $206,000

Company

A fast-growing healthcare technology company reimagining healthcare benefits using data-driven insights to deliver high-quality, affordable care.

What you will do

• Own end-to-end GTM strategy, including market segmentation, value propositions, and messaging architecture.
• Lead product launch campaigns and feature releases across Product, Sales, and Customer Success teams.
• Develop data-driven marketing plans with KPIs focusing on pipeline generation and deal velocity.
• Conduct primary and quantitative market research to identify strategic gaps and win/loss trends.
• Collaborate with Sales leadership to create competitive playbooks and enablement tools.
• Partner with Product Leadership to inform the roadmap and feature differentiation.

Requirements

• 8+ years in B2B product marketing with 2+ years in leadership or senior IC roles.
• Experience launching products for high-caliber customers, such as Fortune 500 companies.
• Strong analytical skills for financial modeling and cohort analysis.
• Ability to communicate complex technical concepts to executives and clinicians.
• Must be based in New York City for the required hybrid work schedule.

Culture & Benefits

• Competitive base salary and commission eligibility.
• Equity incentive plans.
• Comprehensive Medical, Dental, and Vision insurance.
• 401(k) with company match.
• Flexible PTO and flexible spending accounts.