Marketing Specialist (Frozen Treats)

TL;DR

Marketing Specialist (Frozen Treats): Supporting the execution of brand strategies and category assortment development for the Frozen Treats product line with an accent on cross-functional collaboration and market analysis. Focus on managing creative development processes, analyzing business drivers, and translating consumer insights into actionable marketing plans.

Location: Must be based in or able to commute to Needham, MA (Hybrid: 3x a week in office)

Salary: $53,200–$101,700 USD

Company

hirify.global is a global product design and technology company known for disruptive innovation in lifestyle solutions for the home.

What you will do

• Drive the execution of brand-building communication strategies and go-to-market plans.
• Partner with cross-functional teams to lead category assortment development and validation.
• Manage creative development processes, including timelines, approvals, and creative briefs.
• Support the execution of marketing launch assets such as photography, packaging, and Amazon A+ content.
• Analyze business drivers, competitive trends, and consumer needs to identify new product opportunities.
• Communicate product value propositions to the sales team and develop supporting sales tools.

Requirements

• Bachelor’s degree in marketing or equivalent experience required.
• 0-3 years of prior marketing experience, preferably in branding or category management.
• Must be able to work from the Needham, MA office 3 days per week.
• Strong analytical skills with proficiency in Excel and PowerPoint.
• Ability to manage multiple projects simultaneously within a complex matrix organization.
• Experience leveraging consumer insights to develop effective marketing programs.

Nice to have

• Experience in the CPG (Consumer Packaged Goods) industry.

Culture & Benefits

• Comprehensive health insurance (medical, dental, vision).
• 401(k) retirement plan with company matching.
• Generous paid time off and company holidays.
• Employee stock purchase program and product discounts.
• Support for personal and professional growth through high-impact learning programs.
• Inclusive culture with a focus on diversity, equity, and inclusion.