Marketing Manager (Toy Marketing)

TL;DR

Marketing Manager (Toy Marketing): Leading the infant toy portfolio strategy and product development pipeline for Fisher-Price with an accent on pricing architecture and global marketing initiatives. Focus on building 3–5 year product roadmaps, analyzing consumer play insights, and managing category P&L.

Location: East Aurora, New York (Onsite)

Salary: $110,000 – $125,000 Yearly

Company

hirify.global is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, including Barbie and Fisher-Price.

What you will do

• Develop toy strategies by segment and manage pricing architecture and competitive positioning.
• Partner with leadership to build 3–5 year toy product roadmaps, balancing innovation and refresh cycles.
• Lead product development from concept to shelf in partnership with design, engineering, and packaging teams.
• Own consumer and play insights specific to infant toy usage and developmental play patterns.
• Manage toy business performance, including revenue, margin, SKU productivity, and category P&L.
• Manage and develop the Associate Marketing Manager through coaching and prioritization.

Requirements

• 6+ years of experience in brand marketing, franchise management, or purpose-driven strategy (4 years with an MBA).
• Experience in category management, product marketing, or product development.
• Background in CPG or toy companies, preferably with exposure to retail buyer dynamics.
• Strong quantitative and financial skills for forecasting and SKU productivity analysis.
• Proven project management experience handling complex product development timelines.
• Must be based in or able to work from East Aurora, New York.

Culture & Benefits

• Competitive total pay programs and comprehensive benefits.
• Inclusive workplace culture dedicated to belonging, respect, and authenticity.
• Environment that promotes a growth mindset, curiosity, and continuous learning.
• Collaborative, performance-driven culture focused on innovation and best-in-class outcomes.