Senior Director, Franchise Expansion Marketing (Gamedev)

TL;DR

Senior Director, Franchise Expansion Marketing (Gamedev): Leading the global marketing strategy and execution to grow the Minecraft franchise beyond the game through entertainment, consumer products, and strategic partnerships. Focus on building a unified growth engine, scaling a high-performing marketing organization, and driving long-term business impact across a complex, matrixed ecosystem.

Location: Must be based in the United States (Redmond, WA)

Salary: $155,800 – $303,600 per year

Company

hirify.global Studios is the creator of Minecraft, a global entertainment brand dedicated to fostering community and creativity through the power of play.

What you will do

• Define and lead the multi-year marketing vision for Minecraft's entertainment, consumer products, and partnership portfolio.
• Develop integrated strategies that connect retail, promotions, and experiences into a unified franchise growth engine.
• Partner with Franchise Development, Licensing, and Creative teams to maximize brand impact and commercial performance.
• Lead, develop, and inspire a high-performing global marketing organization.
• Establish scalable operating models, governance frameworks, and investment strategies to support franchise evolution.
• Leverage audience insights and market intelligence to drive alignment and execution excellence across the organization.

Requirements

• 10+ years of experience in agency or corporate brand management/marketing or equivalent.
• Proven track record of leading large, cross-functional initiatives within complex, matrixed organizations.
• Extensive experience in franchise marketing, including entertainment, consumer products, or partnership ecosystems.
• 6+ years of people management experience leading managers and building leadership capability.
• Strong executive presence with the ability to influence senior stakeholders and drive strategic alignment.
• Deep understanding of audience growth models and fandom-driven brand strategies.

Culture & Benefits

• Opportunity to work on one of the world's most beloved entertainment brands.
• Collaborative environment with a diverse, creative, and passionate global team.
• Comprehensive benefits package including health, retirement, and leave programs.
• Commitment to diversity, inclusion, and equal opportunity employment.