Marketing Director, Brand Culture (Gamedev)

TL;DR

Marketing Director, Brand Culture (Gamedev): Leading PlayStation's youth culture strategy globally to build emotional connections with the next generation of players with an accent on cultural intelligence and strategic brand positioning. Focus on translating emerging cultural signals into scalable marketing programs across music, fashion, sports, and entertainment.

Location: Flexible / Remote (Must be based in the USA)

Salary: $212,000 — $318,000 USD

Company

The company behind the PlayStation brand, delivering cutting-edge hardware and network services to over 100 million people globally.

What you will do

• Define the long-term cultural vision and brand point of view for global youth audiences.
• Identify key intersections between the brand and entertainment, music, fashion, and sports.
• Drive ongoing research into youth and gaming culture to identify behaviors and signals shaping future relevance.
• Integrate cultural strategy across Brand Marketing, Partnerships, Social, Influencer Marketing, and Creative teams.
• Create scalable global platforms and activations that connect PlayStation to youth culture authentically.
• Establish measurement frameworks to assess audience engagement, brand affinity, and business impact.

Requirements

• 15+ years of experience building culturally relevant brands within gaming, entertainment, sports, fashion, or tech.
• Proven experience defining and driving youth culture strategy for a global brand.
• Deep expertise working with creators, influencers, and talent in social-first environments.
• Strong understanding of Gen Z platforms, communities, and behaviors.
• Experience influencing senior leadership and leading cross-functional teams across multiple regions.
• Bachelor’s degree in marketing, advertising, or a related field.

Culture & Benefits

• Top-tier benefits package including medical, dental, and vision insurance.
• Matching 401(k) retirement plan.
• Paid time off and comprehensive wellness programs.
• Employee discounts for Sony products.
• Flexible and hybrid working policy.