Integrated Campaign Manager (B2B)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
TL;DR
Integrated Campaign Manager (B2B): Driving pipeline and revenue across Client and Supplier segments through the strategy and execution of integrated marketing programs with an accent on demand creation, lead progression, and funnel conversion. Focus on managing multi-channel campaigns, optimizing performance through data-driven insights, and leading cross-functional collaboration across marketing and sales teams.
Location: Must be based in the United States. If residing within commutable distance to an office, a hybrid schedule (3 days in office, 2 days remote) is required; remote work is considered for those outside of commutable distance.
Company
provides a unified platform that streamlines compliance, prequalification, and safety benchmarking for businesses globally.
What you will do
- Own integrated campaign strategy and execution for Client and Supplier segments.
- Build and manage multi-channel plans across email, paid media, web, and sales-supported programs.
- Drive measurable contribution to sourced and influenced pipeline, lead progression, and conversion.
- Monitor campaign performance and provide optimization recommendations to senior leadership.
- Lead cross-functional execution across Product Marketing, Marketing Ops, Digital, Sales, and regional teams.
- Oversee always-on programs including nurtures, retargeting, and sales-support messaging.
Requirements
- 5 to 8 years of experience in demand generation, integrated campaigns, or B2B marketing.
- Proven success owning campaign strategy and performance tied to revenue outcomes.
- Proficiency with marketing automation and CRM platforms such as Marketo, 6sense, and Salesforce.
- Experience managing complex, cross-functional marketing programs with multiple stakeholders.
- Strong analytical skills and ability to use data to diagnose issues and identify opportunities.
- Comfort using AI-enabled tools to improve campaign execution, testing, and analysis.
Culture & Benefits
- Opportunity to work with a global community of 360,000 businesses.
- Collaborative environment partnering with Product Marketing, Sales, and regional stakeholders.
- Focus on professional growth through data-driven marketing and complex B2B buying cycles.
- Commitment to diversity and equal opportunity employment.
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