Senior Demand Generation Manager (SaaS)

TL;DR

Senior Demand Generation Manager (SaaS): Launching and managing multi-channel marketing campaigns to drive customer acquisition and revenue for the Observability business with an accent on mid-to-bottom funnel strategy. Focus on building AI-driven autonomous workflows, optimizing conversion rates, and orchestrating complex demand generation programs across the buyer journey.

Location: Must be based in the USA (Austin, Charlotte, Reston, or Remote US).

Company

hirify.global is a people-first technology company dedicated to helping customers accelerate business transformation with simple, powerful, and secure solutions.

What you will do

• Translate GTM strategy into demand generation programs that generate qualified new business pipeline.
• Own campaign strategies across the mid-to-bottom funnel, from consideration to conversion.
• Develop and manage AI agents and autonomous workflows to support targeting and personalization at scale.
• Partner with SDRs to align on lead follow-up and ensure healthy conversion rates.
• Design a testing roadmap in partnership with the CRO team to capture demand and set clear benchmarks.
• Measure and optimize campaign performance using data to iterate and scale programs.

Requirements

• Must be based in the USA.
• 7+ years of B2B marketing experience, specifically in demand generation or integrated campaigns within SaaS or enterprise technology.
• Proven track record of driving measurable pipeline and revenue for new business.
• Advanced proficiency with marketing automation and CRM platforms like Marketo and Salesforce.
• Experience executing campaigns across paid ads, email, web, social, and chatbot channels.
• Strong data-driven mindset with the ability to connect programs to pipeline outcomes.

Nice to have

• Experience with tools such as 6sense, Goldcast, Qualified, Outreach, Zapier, or Clay.
• Deep understanding of how CIOs and senior IT buyers evaluate and purchase observability platforms.

Culture & Benefits

• People-first company culture focused on collaboration and accountability.
• Opportunity to work in an innovative, fast-paced environment.
• Commitment to professional growth and creating lasting impact.
• Equal Employment Opportunity employer.