Senior Customer Marketing Manager (SaaS)

TL;DR

Senior Customer Marketing Manager (SaaS): Building and executing product-centric demand programs for the Enterprise segment with an accent on cross-sell, upsell, and renewal strategies. Focus on leveraging ERP signals, account health data, and AI-driven personalization to drive multi-product penetration within high-value named accounts.

Location: Must be based in the United States (Remote).

Salary: $111,300–$215,400 (base pay range varies by state).

Company

hirify.global is an industry-leading cloud compliance platform defining the relationship between tax and technology, processing billions of transactions annually.

What you will do

• Plan and execute product-led demand campaigns across the customer lifecycle, including onboarding, adoption, and expansion.
• Utilize ERP connector data, health scores, and whitespace analysis to identify and target expansion opportunities.
• Manage always-on nurture programs and targeted cross-sell/upsell campaigns for enterprise accounts.
• Collaborate with Product Marketing, Customer Success, and Sales to align messaging with enterprise buying triggers.
• Build and manage an enterprise advocacy program, including case studies, executive testimonials, and peer reviews.
• Apply AI tools for account-level segmentation, content personalization, and campaign optimization.

Requirements

• 4–6 years of experience in customer marketing, demand generation, or product marketing within a B2B SaaS organization.
• Must be based in the United States.
• Proven experience building product-centric demand programs within a named-account or ABX model.
• Proficiency with Gainsight, Salesforce, Marketo, and Power BI.
• Strong cross-functional collaboration skills in a matrixed, POD-based environment.
• AI fluency to scale personalization and campaign optimization.

Nice to have

• Familiarity with enterprise ERP ecosystems and compliance complexity.
• Experience with intent-data platforms like 6sense, G2, or TrustRadius.
• Experience serving enterprise or strategic accounts.

Culture & Benefits

• Competitive compensation package including annual performance-based bonuses.
• Comprehensive health and wellness benefits, including private medical, life, and disability insurance.
• Strong commitment to diversity, equity, and inclusion with 8 active employee-run resource groups.
• Generous paid time off and paid parental leave.
• AI-first culture with opportunities to work with cutting-edge technologies.