Social Media & Content Specialist (Automotive)

TL;DR

Social Media & Content Specialist (Automotive): Managing organic social channels and community engagement for a high-growth car auction marketplace with an accent on creating native, scrappy video and static content. Focus on driving auction participation, scaling community presence, and optimizing the funnel from discovery to submission.

Location: Must be based in the United States

Compensation: $75,000 - $90,000 USD + equity & benefits

Company

hirify.global is a rapidly growing, enthusiast-focused online auto auction marketplace.

What you will do

• Own organic social channels including Instagram, TikTok, X, Reddit, and automotive forums.
• Plan and execute the social content calendar across all platforms.
• Shoot, edit, and produce native video and static creative assets independently.
• Monitor community sentiment and actively participate in relevant discussions.
• Promote live auctions to drive bidder engagement and vehicle submissions.
• Draft and manage top-of-funnel promotional email campaigns.

Requirements

• Must be based in the United States
• Deep immersion in car culture (Reddit, TikTok, forums) and ability to speak the language.
• 2-4 years of experience creating and publishing high-engagement social content.
• Strong understanding of social metrics and their impact on business performance.
• Proficiency in creating native, phone-shot social video and static creative assets.
• Experience integrating email and social strategies to boost engagement.

Nice to have

• Professional video production background.
• Prior experience in the automotive industry.
• Familiarity with social listening tools like Sprout Social.

Culture & Benefits

• Full-time remote position.
• Competitive salary with equity package.
• Opportunity to shape the voice of a fast-growing marketplace.
• Collaborative environment for car enthusiasts.

Hiring process

• Application must include links to 2-3 examples of social content or video work.
• Applications without samples will not be considered.