Europe Marketing Lead (Fintech)

TL;DR

Europe Marketing Lead (Fintech): Driving regional growth for a fintech SaaS platform with an accent on full-funnel lifecycle ownership and local market activation in the UK. Focus on architecting lead-to-client transitions, optimizing CAC/LTV ratios, and executing high-impact field marketing campaigns.

Location: Must be based in the UK (required for on-ground activation and representing the company at startup hubs in London and Manchester)

Company

International fintech startup simplifying administration, accounting, and bookkeeping for entrepreneurs via a SaaS human-in-the-loop solution.

What you will do

• Architect the full-funnel lifecycle for the UK market, reducing sales friction from lead to long-term client.
• Design and execute omnichannel growth strategies across digital, social, content, and field marketing.
• Develop strategic partnerships with VCs, accelerators, and startup community hubs to drive bundled growth.
• Tailor the global value proposition to UK-specific nuances, including HMRC compliance and local business structures.
• Own the regional P&L, optimizing Customer Acquisition Cost (CAC) while scaling lead volume.
• Collaborate with Sales teams to increase Leads to Sales Qualified Leads (SQLs) conversion rates.

Requirements

• 6-8 years of experience in field and partner marketing within SaaS, Tech, or Event management agencies.
• Deep understanding of the UK market, specifically marketing to VC-backed founders and independent sellers.
• Proven track record of executing integrated marketing programs that drive pipeline growth.
• Hands-on proficiency with Meta platforms, HubSpot drip campaigns, and SEO.
• Ability to thrive in a fast-paced startup environment with a strong bias for action.

Nice to have

• Experience having played a fractional role in your career.

Culture & Benefits

• High-autonomy role allowing for both strategic planning and hands-on execution.
• Opportunity to work in a rapidly growing global team of over 500 people.
• Dynamic startup environment focused on solving complex problems for entrepreneurs.
• Culture of data-driven agility and proactive communication.