Sales & Marketing Specialist

TL;DR

Sales & Marketing Specialist (B2B/GovTech): Managing automated marketing campaigns and qualifying inbound leads for public sector organizations with an accent on lead nurturing and content strategy. Focus on integrating Marketo and Salesforce to drive measurable growth and utilizing AI-driven business development for strategic account identification.

Location: United States - Pennsylvania. Flexible remote work arrangements are available.

Company

hirify.global provides specialized asset management software solutions for public sector organizations.

What you will do

• Execute automated email campaigns and nurture leads through the sales cycle using Marketo and Salesforce.
• Coordinate trade show logistics, including sponsorship deliverables, booth shipping, and post-event follow-up.
• Develop thought leadership content such as blogs, white papers, infographics, and videos.
• Manage the webinar calendar and customer newsletter deployment in collaboration with product teams.
• Perform market research and use AI-driven tools to source new opportunities and evaluate fit against the Ideal Customer Profile (ICP).
• Analyze campaign performance and manage lead distribution to outside sales based on territory.

Requirements

• Bachelor’s degree in Marketing, Communications, or Business Management preferred.
• 3-5 years of marketing experience.
• Proficiency with Microsoft Office Suite, particularly Excel and PowerPoint.
• Experience with CRM (Salesforce) and marketing automation software (Marketo) preferred.
• Ability to travel approximately 10% of the time.
• Must be based in the United States.

Culture & Benefits

• Generous Paid Time Off and 11 paid holidays.
• Comprehensive medical, dental, vision, and life insurance with employer contributions.
• 401k with immediate vesting employer match.
• Annual company bonus and Tuition Reimbursement Program.
• Optional Employee Stock Purchase Program and pet insurance.
• Flexible remote work arrangements and various employee recognition programs.