Demand Generation Marketing Specialist (SaaS)

TL;DR

Demand Generation Marketing Specialist (SaaS): Building and optimizing digital campaigns to generate pipeline and revenue with an accent on multi-channel execution and Account-Based Marketing (ABM). Focus on optimizing lead generation funnels, managing paid media across LinkedIn and Google, and leveraging AI to enhance marketing efficiency.

Location: Hybrid: 3x/week onsite at San Mateo, CA headquarters

Salary: $130,000 - $152,000

Company

hirify.global builds uncomplicated service software for customer and employee experiences using a people-first AI approach.

What you will do

• Execute integrated demand generation campaigns to drive new logo acquisition, pipeline, and revenue.
• Build and optimize digital campaigns across LinkedIn, Google, Reddit, and paid social channels.
• Implement Account-Based Marketing (ABM) strategies using platforms like Demandbase or 6sense.
• Collaborate with Product Marketing and Sales to develop messaging, landing pages, and campaign content.
• Run A/B tests across messaging, creative assets, audiences, and digital experiences.
• Analyze campaign performance and coordinate with RevOps and Analytics for accurate attribution.

Requirements

• 4-7 years of B2B SaaS demand generation or digital marketing experience.
• Hands-on expertise with LinkedIn Ads, Google Ads/SEM, and Paid Social.
• Proficiency in Marketo and Salesforce for campaign execution and reporting.
• Experience using ABM platforms such as Demandbase or 6sense.
• Must be based in or able to work from San Mateo, CA (Hybrid).

Nice to have

• Experience using AI tools to improve marketing workflows, reporting, or personalization.

Culture & Benefits

• Comprehensive medical, dental, vision, disability, and life insurance.
• Equity and ESPP options.
• Flexible PTO and wellness benefits.
• Commuter benefits and parental/adoption leave.
• Inclusive environment committed to diversity and equal opportunity.