Senior Product Marketing Manager (B2B SaaS)

TL;DR

Senior Product Marketing Manager (B2B SaaS): Driving the go-to-market motion for Catapult Analytics by translating complex capabilities into compelling narratives with an accent on positioning, messaging, and GTM execution. Focus on building the PMM discipline from scratch, enabling Sales and Customer Success teams, and optimizing business outcomes like win rates and retention.

Location: Hybrid in Hamburg, Germany

Company

hirify.global partners with leading brands to accelerate ecommerce growth using proprietary technology and analytics.

What you will do

• Develop and own the core positioning framework, value propositions, and messaging hierarchy for Catapult Analytics.
• Lead GTM strategy and execution for new feature launches and major releases, from planning to measurement.
• Conduct competitive research, win/loss analysis, and monitor market trends to maintain a competitive edge.
• Equip Sales and Customer Success teams with storytelling tools and regular enablement sessions on product value.
• Perform buyer research to sharpen the Ideal Customer Profile (ICP) and maintain detailed persona profiles.
• Collaborate with the central European marketing function to ensure all campaigns reflect accurate product positioning.

Requirements

• 3–5 years of product marketing experience, primarily in B2B SaaS.
• Experience acting as a first PMM or working in early-stage environments building processes from scratch.
• Exceptional proficiency in both German and English (C1+) for high-level writing and C-suite presentations.
• Strong analytical skills with expertise in competitive research and win/loss analysis.
• Proficiency with PMM tools such as Salesforce, HubSpot, Klue, Crayon, or Gong.
• Must be based in or able to work in a hybrid setup in Hamburg, Germany.

Culture & Benefits

• Unlimited learning budget and Gallup StrengthsFinder to support professional development.
• Diverse, international environment with a team representing over 30 nationalities.
• Flexible working hours and remote work options, including one week per year to work from abroad.
• Generous vacation policy offering between 20 to 40 days.
• Wellbeing perks including OpenUp mental health support, lunch allowance, and EGYM Wellpass.
• Practical benefits such as bike leasing, a pension plan, and a subsidy for the Deutschland Ticket.