19 часов назад
Campaign Manager, Marketing (AI)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Campaign Manager, Marketing (AI): Architecting and optimizing integrated B2B campaigns for enterprise agentic AI solutions across email, paid media, web, webinars, and events with an accent on AI-assisted research, content production, and campaign operations. Focus on building Marketo and Salesforce workflows, developing experimentation roadmaps, analyzing funnel performance, and scaling AI-powered marketing processes across cross-functional teams.
Company
provides an AI-native enterprise talent platform used by Fortune 500 organizations across more than 100 countries and 30 languages.
What you will do
- Own strategy, goals, measurement, and end-to-end execution for integrated campaigns across email, paid media, webinars, events, and websites.
- Lead AI-assisted market, account, and persona research and translate insights into campaign briefs, messaging, and competitive positioning.
- Direct the creation of email sequences, landing pages, advertising copy, nurture tracks, and event promotions with AI assistance.
- Architect campaign workflows in Marketo and Salesforce, including segmentation, lead routing, scoring, list strategy, UTM governance, forms, landing pages, QA, and monitoring.
- Build a continuous optimization and testing program using AI agents, analytics, and performance insights.
- Develop the team's prompt and agent playbook, train marketers, evaluate emerging AI tools, and align campaigns with demand generation, product marketing, sales, product launches, and ABM programs.
Requirements
- 4–6 years of experience in B2B marketing, demand generation, or campaign management with end-to-end campaign ownership.
- Hands-on experience with Marketo or another marketing automation platform and a CRM such as Salesforce, including segmentation and lead routing or scoring logic.
- Demonstrated use of ChatGPT, Claude, Perplexity, Gemini, or similar AI tools for research, content creation, and campaign operations.
- Strong understanding of multi-touch funnels, lead lifecycle stages, SaaS metrics, dashboards, attribution, and performance analysis.
- Excellent writing, editing, organization, experimentation, and cross-functional communication skills.
- Experience managing complex concurrent campaigns and influencing marketing, sales, and operations stakeholders without formal authority.
Nice to have
- Experience marketing AI, SaaS, or enterprise software products.
- Experience with agentic AI, AI agents for marketing, A/B testing, attribution reporting, ABM, product-led growth, or partner-led sales motions.
- Experience mentoring marketers or agency partners.
Culture & Benefits
- Work in a deeply technical, execution-driven organization focused on ownership, collaboration, and high standards.
- Partner closely with engineering, product, go-to-market, sales, and operations functions.
- Help define how AI-assisted workflows are used across the marketing organization.
- Contribute to an AI platform operating at scale across Azure and AWS and deployed in multiple global regions.
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