Director, Customer Marketing

TL;DR

Director, Customer Marketing (B2B): Lead a customer marketing team driving adoption, retention, expansion revenue, and advocacy through data-driven campaigns, executive programs, and customer storytelling. Focus on building full-funnel lifecycle strategy, executive engagement programs, and an analytics/experimentation operating model that optimizes KPIs and measurable ROI across the Observability business unit.

Location: USA Remote (Austin, Texas; Charlotte, North Carolina; Reston, Virginia)

Company

hirify.global provides simple, powerful, and secure solutions that help customers accelerate business transformation.

What you will do

• Develop and lead hirify.global’ Observability customer marketing strategy across adoption, retention, and expansion revenue.
• Own full-funnel customer programs and segmentation to increase product adoption, deepen engagement, and drive measurable revenue impact.
• Lead executive engagement initiatives (Customer Advisory Boards, CIO roundtables, strategic account experiences) and build executive briefing programs.
• Run the Expand funnel for the Observability business unit, owning KPI measurement (lead generation, pipeline contribution, conversion rates, funnel velocity, ROI).
• Leverage AI and marketing automation tools using intent signals, usage data, and predictive modeling to identify expansion opportunities.
• Manage global budget allocations and partner with Corporate Marketing, Product Marketing, Sales, and Customer Success to align messaging and equip teams with customer proof points.

Requirements

• 10+ years of B2B enterprise marketing experience leading Customer Marketing or Lifecycle Marketing programs.
• Proven success driving upsell, cross-sell, and expansion revenue through customer lifecycle and advocacy initiatives.
• Strong experience building and executing executive engagement programs (e.g., Customer Advisory Boards, CIO roundtables, strategic account experiences).
• Demonstrated leadership managing and developing high-performing marketing teams with a performance and accountability culture.
• Proficiency with CRM and marketing automation platforms (Salesforce, Marketo); experience with tools such as Gainsight, 6sense, Goldcast, Qualified, Outreach, Zapier, Clay, or Claude is a plus.
• Strong analytical mindset and exceptional written/verbal communication with executive-level influence across a matrixed organization.

Culture & Benefits

• People-first culture focused on enriching the lives of employees, customers, shareholders, partners, and communities.
• Fast-paced, innovative environment emphasizing collaboration, accountability, readiness, and empathy.
• Data-driven approach to customer marketing performance with clear KPIs tied to retention and expansion outcomes.
• Opportunity to lead a team of 6 customer marketers and build scalable growth engines.