Director, Customer Marketing (Observability)

Location: Austin, Texas; Charlotte, North Carolina; Reston, Virginia; USA Remote

Company

hirify.global provides simple, powerful, and secure solutions that help customers accelerate business transformation.

What you will do

• Lead the Observability customer marketing strategy across adoption, retention, expansion revenue, and the full customer lifecycle.
• Manage and mentor a high-performing team of six customer marketers.
• Design customer programs, segmentation strategies, communications, advocacy initiatives, events, webinars, and account activation campaigns.
• Lead Customer Advisory Boards, CIO roundtables, executive briefings, and strategic account engagement programs.
• Partner with Sales, Customer Success, Product Marketing, Corporate Marketing, field leadership, and executives on retention, expansion, content, and customer advocacy outcomes.
• Own the Expand funnel, global budget allocation, KPI reporting, experimentation, and optimization across lead generation, pipeline contribution, conversion, funnel velocity, and ROI.

Requirements

• 10+ years of B2B enterprise marketing experience leading Customer Marketing or Lifecycle Marketing programs.
• Proven success driving upsell, cross-sell, and expansion revenue through customer lifecycle and advocacy initiatives.
• Experience building executive engagement programs such as Customer Advisory Boards, CIO roundtables, or strategic account experiences.
• Demonstrated experience managing and developing high-performing marketing teams.
• Strong collaboration skills across Sales, Customer Success, Product Marketing, and analyst relations.
• Proficiency with CRM and marketing automation platforms, including Salesforce and Marketo, plus strong analytical and executive communication skills.

Nice to have

• Experience in observability, IT infrastructure, network management, or enterprise SaaS.
• Experience with Gainsight, 6sense, Goldcast, Qualified, Outreach, Zapier, Clay, Claude, or similar tools.

Culture & Benefits

• People-first environment focused on customers, employees, partners, shareholders, and communities.
• Collaborative, accountable, innovative, and fast-paced working environment.
• Culture centered on teamwork, empathy, performance, and professional growth.
• Equal employment opportunity for qualified applicants.