Integrated Growth Marketing Manager (SaaS)

TL;DR

Integrated Growth Marketing Manager (SaaS): Developing and executing cross-functional marketing campaign programs to drive new logo acquisition and expansion with an accent on data-driven strategy and full-funnel optimization. Focus on coordinating across sales, product marketing, and analytics to build impactful content and user experiences that achieve measurable business outcomes.

Location: Must be based in the US (Mid-Atlantic or Eastern time zones)

Company

hirify.global is a software supply chain security company providing end-to-end solutions for proactive protection against malicious open source and enterprise-grade SBOM management.

What you will do

• Lead strategy, development, and execution for full-funnel global campaigns targeting new users and paid accounts.
• Coordinate across sales, customer success, and marketing teams to activate campaigns and achieve business outcomes.
• Develop detailed creative briefs including design direction, copywriting, targets, and segmentation.
• Support campaign outreach strategies by identifying appropriate communication vehicles and channel mix.
• Measure and report on campaign results to distill insights and optimize initiatives based on performance metrics.
• Standardize planning, execution, and reporting processes to serve as a global center of excellence.

Requirements

• 8-10+ years of marketing experience in a demand generation role, ideally within a B2B or tech company.
• Proven ability to work effectively in a fast-paced, matrixed organization.
• Experience generating strategic briefs, prioritizing high-intent targets, and guiding A/B testing.
• Proficiency with marketing automation, digital content marketing, social media, and SEO.
• Strong understanding of Google Analytics, Tableau, and other reporting tools.
• Experience with integrated marketing and sales lead flow accountability reporting.

Nice to have

• Experience with campaign programs for SaaS tech companies.
• Understanding of developer, engineer, and DevOps personas.
• Experience with Salesforce, Marketo, 6sense, or Demandbase.
• Hands-on experience leading regional events.
• Experience driving paid media efforts across channels like LinkedIn, Facebook, and GDN.

Culture & Benefits

• Company Wellness Week: Annual shutdown of operations for rest and personal growth.
• Commitment to diversity and inclusion with dedicated working groups.
• Parental leave policy and paid volunteer time off.
• Equal opportunity employer with flexible working practices.