Promotions & Merchandising Manager (iGaming)

TL;DR

Promotions & Merchandising Manager (iGaming): Strategically leading and refining merchandise and account-managed player promotion functions to drive revenue and player lifetime value. Focus on designing promotional calendars, optimizing segmentation models for high-value players, and managing full-lifecycle event operations with an accent on data-driven decision-making and cost-efficient vendor management.

Location: Must be based in Toronto, Canada. This role is hybrid, requiring office attendance at least twice a week.

Salary: CAD 113,000 – CAD 126,500 per year

Company

hirify.global is an interactive entertainment company that harnesses technology and creativity to deliver world-class, free-to-play online social games.

What you will do

• Design and oversee the annual promotional calendar, merchandise framework, and VIP event strategy.
• Partner with CRM, Product, and Account Management leadership to deliver a seamless player experience.
• Optimize segmentation models and reinvestment frameworks to maximize retention and mitigate churn.
• Lead full-lifecycle merchandise and event operations, including procurement, logistics, and inventory auditing.
• Own annual and quarterly budgets, leveraging A/B testing and analytics to maximize ROI.
• Manage third-party vendors and suppliers to ensure cost control and premium quality.

Requirements

• Minimum 7 years of experience in VIP events and high-value player strategies, ideally in iGaming or premium hospitality.
• Expertise in global merchandise functions, including corporate buying and international sourcing.
• Demonstrated experience in team management, budgeting, and financial analysis.
• Advanced proficiency in software platforms for gifting management.
• Strong analytical and strategic thinking abilities.
• Previous leadership experience is required.

Culture & Benefits

• Commitment to a diverse and inclusive work environment.
• Focus on flexibility to support a healthy work-life balance.
• Opportunities for professional growth, learning, and career advancement.
• Competitive compensation, perks, and benefits package.
• Culture centered on passion, collaboration, and putting players first.