Performance Marketing Manager

Location: Remote within Canada

Salary: CA$115,000–CA$130,000 per year

Company

hirify.global is a Canadian fintech product company providing subscription-based financial products designed to help users spend smarter, save more, and build wealth.

What you will do

• Design, manage, and scale user acquisition campaigns across Meta, TikTok, AppLovin, CTV, programmatic, Google, and Apple Search Ads.
• Build hirify.global’s mid-funnel strategy and establish measurable growth frameworks for CTV and programmatic channels.
• Create AI-powered workflows for bidding, creative iteration, campaign optimization, and workflow automation.
• Develop acquisition strategies focused on CAC efficiency, subscription conversion, retention, and LTV growth.
• Run structured creative experiments, brief internal design teams, and optimize concepts using performance and audience data.
• Maintain performance dashboards, report on CPA, ROAS, conversion, retention, and LTV, and partner with Product and Data teams on downstream funnels and predictive LTV modelling.

Requirements

• 5+ years of experience in performance marketing, ideally in high-growth startups.
• Proven experience managing multichannel campaigns at scale across Meta, Google, TikTok, and Apple Search Ads.
• Hands-on CTV and/or programmatic buying experience, including DSPs, inventory strategy, and measurement for harder-to-attribute channels.
• Strong knowledge of adtech infrastructure, marketing analytics, attribution models, and customer lifecycle optimization; MMP experience such as Singular is beneficial.
• Experience driving subscription sign-ups, upgrades, and churn mitigation rather than focusing only on app installs.
• Experience using AI tools for prompt engineering, workflow automation, creative tooling, and campaign optimization.

Nice to have

• Mobile app growth experience.
• Fluency in French.
• Experience with Claude Cowork and/or Claude Code.

Culture & Benefits

• Remote-first environment with asynchronous collaboration, flexible hours, coworking support, and a yearly all-hands retreat.
• Competitive compensation and equity.
• Generous vacation, wellness days, flex days, and holiday closure.
• Health benefits, parental top-up and leave policies.
• Coaching, growth programs, and budgets for books, home office setup, phone and internet, AI tools, and professional development.
• Work environment centered on autonomy, trust, collaboration, creativity, and inclusive participation.