обновлено 20 часов назад
Growth & Acquisition Marketing Manager
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
Growth & Acquisition Marketing Manager (B2C growth marketing): Driving sustainable subscriber growth and integrated marketing campaigns for Cafeyn in the French market with an accent on full-funnel acquisition, retention, budget ownership, and commercial performance. Focus on optimizing CAC, conversion and profitability through performance analysis, experimentation, and cross-functional campaign execution.
Location: Paris, France; hybrid work with remote work allowed two days per week
Company
is a digital reading service providing personalized access to newspapers and magazines, with more than 2 million users worldwide.
What you will do
- Own the French marketing strategy and execution plan to drive awareness, trials, subscriber growth, retention, and reactivation.
- Develop and execute integrated 360° campaigns across paid, owned, and earned channels.
- Lead local initiatives involving partnerships, influencers, podcasts, PR, affiliates, agencies, and media partners.
- Manage marketing budgets, growth targets, campaign delivery, and commercial performance.
- Monitor and optimize KPIs including CAC, conversion, profitability, trial, and subscriber targets.
- Collaborate with Product, CRM, Brand, Commercial, Analytics, Creative, and Content teams to improve the customer journey.
Requirements
- 5+ years of experience in marketing project management, event management, campaign management, or consumer marketing.
- Strong operational project management skills and experience coordinating stakeholders, agencies, and internal teams.
- Good understanding of B2C marketing, CRM, social media, and campaign execution.
- Experience managing events from planning through post-event follow-up.
- Strong attention to detail and ability to maintain brand consistency in a fast-moving, multi-project environment.
- Fluent French and English are mandatory.
Culture & Benefits
- Hybrid policy with remote work available two days per week.
- Meal vouchers through Swile, Sidecare health insurance, and transport reimbursement through a mobility package.
- Wellpass access to fitness and wellness activities.
- Access to the teale mental health platform.
- VIP access to content and four office meet-ups per year.
Hiring process
- HR interview with Talent Acquisition.
- Hiring manager interview, followed by a case study presentation to the Marketing team.
- Peer interview with Marketing and Design colleagues, followed by a final interview with the CMO.
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