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updated 8 days ago

Growth & Acquisition Marketing Manager

Work format
hybrid
Work type
fulltime
Grade
senior
English
c1
Country
France
This vacancy is from Hirify.Global listVacancy from Hirify Global, list of international tech companies
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Job description

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TL;DR
Growth & Acquisition Marketing Manager (B2C growth marketing): Driving sustainable subscriber growth and integrated marketing campaigns for Cafeyn in the French market with an accent on full-funnel acquisition, retention, budget ownership, and commercial performance. Focus on optimizing CAC, conversion and profitability through performance analysis, experimentation, and cross-functional campaign execution.

Location: Paris, France; hybrid work with remote work allowed two days per week

Company

hirify.global is a digital reading service providing personalized access to newspapers and magazines, with more than 2 million users worldwide.

What you will do

  • Own the French marketing strategy and execution plan to drive awareness, trials, subscriber growth, retention, and reactivation.
  • Develop and execute integrated 360° campaigns across paid, owned, and earned channels.
  • Lead local initiatives involving partnerships, influencers, podcasts, PR, affiliates, agencies, and media partners.
  • Manage marketing budgets, growth targets, campaign delivery, and commercial performance.
  • Monitor and optimize KPIs including CAC, conversion, profitability, trial, and subscriber targets.
  • Collaborate with Product, CRM, Brand, Commercial, Analytics, Creative, and Content teams to improve the customer journey.

Requirements

  • 5+ years of experience in marketing project management, event management, campaign management, or consumer marketing.
  • Strong operational project management skills and experience coordinating stakeholders, agencies, and internal teams.
  • Good understanding of B2C marketing, CRM, social media, and campaign execution.
  • Experience managing events from planning through post-event follow-up.
  • Strong attention to detail and ability to maintain brand consistency in a fast-moving, multi-project environment.
  • Fluent French and English are mandatory.

Culture & Benefits

  • Hybrid policy with remote work available two days per week.
  • Meal vouchers through Swile, Sidecare health insurance, and transport reimbursement through a mobility package.
  • Wellpass access to fitness and wellness activities.
  • Access to the teale mental health platform.
  • VIP access to hirify.global content and four office meet-ups per year.

Hiring process

  • HR interview with Talent Acquisition.
  • Hiring manager interview, followed by a case study presentation to the Marketing team.
  • Peer interview with Marketing and Design colleagues, followed by a final interview with the CMO.

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