Growth Marketing Manager (B2C)

TL;DR

Growth Marketing Manager (B2C): Driving subscriber growth and brand presence in the French market with an accent on full-funnel marketing plans and integrated 360° campaigns. Focus on optimizing acquisition efficiency, managing marketing budgets, and building a test-and-learn culture.

Location: Hybrid (Paris, France). Remote work allowed two days per week.

Company

A leading digital reading service providing unlimited, personalized access to thousands of newspapers and magazines worldwide.

What you will do

• Own the French marketing strategy and execution plan to drive subscriber growth and brand presence.
• Develop full-funnel marketing plans covering awareness, consideration, trial, and subscriber acquisition.
• Execute integrated 360° campaigns across paid, owned, and earned channels, including influencers and PR.
• Manage marketing budgets to maximize efficiency, profitability, and long-term growth.
• Monitor and optimize performance against KPIs, focusing on CAC, conversion, and retention metrics.
• Collaborate with Product, CRM, and Analytics teams to refine the customer journey and subscriber experience.

Requirements

• 5+ years of experience in Marketing Project, Event, or Campaign Management.
• Strong operational skills in B2C marketing, CRM, and social media execution.
• Fluent in French and English is mandatory.
• Ability to coordinate multiple stakeholders, agencies, and internal teams in a fast-moving environment.
• Experience managing events from planning through to post-event follow-up.
• Must be based in Paris to adhere to the hybrid work policy.

Culture & Benefits

• Hybrid policy allowing two days of remote work per week.
• Standard corporate package including Swile meal vouchers and Sidecare health insurance.
• Wellness and mental health support via Wellpass and teale platforms.
• VIP access to all content on the hirify.global platform.
• Four annual office meet-ups for international team bonding and company updates.

Hiring process

• HR Interview (30 minutes).
• Interview with the Marketing Director.
• Case study presentation to the Marketing team.
• Peer interview with Marketing and Design colleagues.
• Final interview with the CMO.