Senior CRM Manager

Location: Paris or Berlin; Workplace: On-site

Company

hirify.global provides a European finance workspace for SMEs with banking and financial tools at its core.

What you will do

• Own the CRM strategy for Germany as the primary market and Austria as the secondary market.
• Design and implement lifecycle communications covering onboarding, activation, retention, expansion, and churn prevention.
• Collaborate with German and Austrian marketing teams, local marketing managers, product marketing managers, product, and growth teams.
• Build the regional CRM playbook, including processes, planning cadence, and ways of working.
• Use AI tools to accelerate campaign creation, testing, and reporting.
• Present conversion, feature adoption, and business impact results to marketing and product stakeholders.

Requirements

• Fluent German and English, with the ability to create effective local-market lifecycle communications in German.
• 5+ years of hands-on experience in CRM or lifecycle marketing, preferably in a fast-paced technology company.
• Experience designing and managing complex, multi-step customer journeys in Braze, Customer.io, or HubSpot.
• Strong stakeholder management skills across multiple markets and the ability to manage market priorities independently.
• Proactive approach, comfort with ambiguity, and ability to set direction and maintain momentum.
• Experience using AI to improve campaign creation, testing, and analysis.

Culture & Benefits

• Germany is hirify.global's top growth priority, offering substantial visibility for CRM initiatives.
• Opportunity to build the German CRM function and regional playbook from an early stage.
• High autonomy to propose, implement, and test lifecycle strategies.
• Collaboration with three regional CRM leads who have built lifecycle functions from scratch.
• Customer-focused culture with a data-driven, creative, transparent, and autonomous working style.

Hiring process

• The hiring process lasts 20 working days.
• Candidate data may be retained in the talent pool for up to two years.