updated 20 days ago
Market Research and AI Transformation Lead (AI)
60 000 - 65 000GBP
Vacancy from Hirify Global, list of international tech companiesPlus is required to make matches and apply
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Job description
Text:
TL;DR
Market Research and AI Transformation Lead (AI): Leading quantitative market research and integrating AI-led approaches to optimize insight generation with an accent on audience segmentation and brand health tracking. Focus on designing robust research methodologies, synthesizing multi-source data into actionable narratives, and evolving the Brand Tracker.
Location: Hybrid in London (Minimum 60% office attendance over a 12-week period)
Salary: £60K – £65K
Company
is Europe's leading rail and coach booking platform, enabling millions of travellers to find and book the best value tickets.
What you will do
- Lead quantitative market research projects from brief to delivery, including survey design, methodology, and reporting.
- Own and evolve key reporting outputs, specifically the Brand Tracker, to inform stakeholder decision-making.
- Identify and implement AI-led approaches to improve research quality, efficiency, and insight generation.
- Collaborate with Data Science, UX Research, and Marketing teams to synthesize evidence into actionable narratives.
- Manage third-party research suppliers, overseeing briefing, budget tracking, and output quality.
- Develop self-service processes for non-research colleagues to engage with existing data and creative testing.
Requirements
- Significant hands-on experience in market research (agency or client-side) with strong quantitative capabilities.
- Experience or strong interest in implementing AI-led approaches within market research or marketing effectiveness.
- Proficiency in designing research methodologies, writing surveys, and presenting findings to diverse audiences.
- Ability to combine qualitative and quantitative data sources into coherent, business-driven stories.
- Strong project management and organizational skills to manage multiple priorities and external suppliers.
- Location: Must be based in London to support the hybrid work model.
Nice to have
- Multi-market research experience (UK, France, Italy, Spain, or US).
- Experience using tools such as YouGov Crunch.
Culture & Benefits
- Private healthcare and dental insurance.
- Generous 28-day Work from Abroad policy.
- Personal learning budgets and regular learning days for career growth.
- 2-for-1 share purchase plans and an EV Scheme.
- Inclusive environment with excellent family-friendly benefits and extra festive time off.
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