Market Research and AI Transformation Lead (AI)

TL;DR

Market Research and AI Transformation Lead (AI): Leading quantitative market research and integrating AI-led approaches to optimize insight generation with an accent on audience segmentation and brand health tracking. Focus on designing robust research methodologies, synthesizing multi-source data into actionable narratives, and evolving the Brand Tracker.

Location: Hybrid in London (Minimum 60% office attendance over a 12-week period)

Salary: £60K – £65K

Company

hirify.global is Europe's leading rail and coach booking platform, enabling millions of travellers to find and book the best value tickets.

What you will do

• Lead quantitative market research projects from brief to delivery, including survey design, methodology, and reporting.
• Own and evolve key reporting outputs, specifically the Brand Tracker, to inform stakeholder decision-making.
• Identify and implement AI-led approaches to improve research quality, efficiency, and insight generation.
• Collaborate with Data Science, UX Research, and Marketing teams to synthesize evidence into actionable narratives.
• Manage third-party research suppliers, overseeing briefing, budget tracking, and output quality.
• Develop self-service processes for non-research colleagues to engage with existing data and creative testing.

Requirements

• Significant hands-on experience in market research (agency or client-side) with strong quantitative capabilities.
• Experience or strong interest in implementing AI-led approaches within market research or marketing effectiveness.
• Proficiency in designing research methodologies, writing surveys, and presenting findings to diverse audiences.
• Ability to combine qualitative and quantitative data sources into coherent, business-driven stories.
• Strong project management and organizational skills to manage multiple priorities and external suppliers.
• Location: Must be based in London to support the hybrid work model.

Nice to have

• Multi-market research experience (UK, France, Italy, Spain, or US).
• Experience using tools such as YouGov Crunch.

Culture & Benefits

• Private healthcare and dental insurance.
• Generous 28-day Work from Abroad policy.
• Personal learning budgets and regular learning days for career growth.
• 2-for-1 share purchase plans and an EV Scheme.
• Inclusive environment with excellent family-friendly benefits and extra festive time off.