Market Research Lead

TL;DR

Market Research Lead: Leading quantitative market research projects from survey design and methodology through analysis, reporting, and stakeholder-ready narratives with an accent on audience segmentation, concept/creative testing, brand health tracking, and campaign evaluation. Focus on combining multiple data sources and applying AI-led approaches to improve research quality, efficiency, and insight generation while maintaining strong research standards.

Company

hirify.global enables travellers to find and book rail and coach tickets across carriers, fares, and journey options.

What you will do

• Lead quantitative market research projects end-to-end: brief, survey design, methodology development, analysis, and reporting.
• Own and evolve key reporting outputs, including the Brand Tracker, ensuring stakeholders can confidently use insights for decisions.
• Analyse and interpret data independently and with Data Science, UX Research, and Marketing Effectiveness to build clear, actionable narratives.
• Identify opportunities to use AI-led approaches to improve research quality, efficiency, and insight generation.
• Manage third-party research suppliers across qualitative and quantitative projects, including briefing, relationship management, delivery, and budget tracking.
• Support self-service research processes (e.g., creative testing) and proactively connect research to business questions and customer understanding.

Requirements

• Significant hands-on experience in a market research role (agency-side, client-side, or equivalent) with strong quantitative research capability.
• Experience implementing, experimenting with, or strong interest in AI-led approaches within market research, insight, or marketing effectiveness.
• Confidence designing research methodologies, writing surveys, analysing data, creating reports, and presenting findings clearly to different audiences.
• Ability to combine multiple data sources (qualitative and quantitative) into coherent insights with a clear “so what?” for business decisions.
• Excellent project management and organisational skills to manage multiple priorities, suppliers, and timelines.
• Strong communication skills and attention to detail, translating complex findings into practical recommendations for cross-functional stakeholders.

Culture & Benefits

• Hybrid model: work from the office at least 60% of the time over a 12-week period.
• 28-day Work from Abroad policy.
• Private healthcare & dental insurance, plus family-friendly benefits.
• EV Scheme to reduce carbon emissions and extra festive time off.
• Personal learning budgets, regular learning days, and clear career paths with transparent pay bands.

Hiring process

• Recruiter screening followed by interviews to assess research experience, quantitative capability, and fit for cross-functional collaboration.