Digital Growth & Subscriptions Manager (Media)

TL;DR

Digital Growth & Subscriptions Manager (Media): Driving subscriber growth for hirify.global’s app, radio, and podcast products with an accent on performance marketing, campaign execution, and conversion optimization. Focus on leveraging data-driven insights, managing end-to-end creative briefing, and scaling subscription offers across multi-channel digital platforms.

Location: Must be based in London (Leicester Square)

Company

hirify.global is a leading UK media and entertainment company home to major brands like Heart, Capital, and Radio X, alongside a diverse podcast slate and the hirify.global Player platform.

What you will do

• Develop and execute go-to-market strategies for subscription products across radio and podcasts.
• Manage end-to-end campaign delivery, including creative briefing, asset production, and channel planning.
• Monitor and optimize campaign performance using data analytics to drive subscriber growth and improve ROAS.
• Collaborate cross-functionally with Product, Content, Retention, and Data teams to align marketing activities.
• Implement robust tracking and attribution frameworks to ensure accurate reporting and insight-led decision making.

Requirements

• Proven experience in delivering multi-channel subscription marketing campaigns.
• Strong expertise in PPC, paid social, retargeting, and customer journey optimization.
• Proficiency with analytics tools such as AppsFlyer and Google Analytics.
• Excellent organizational and project management skills with the ability to manage multiple workstreams.
• Strong communication skills and ability to work effectively with diverse stakeholders.

Nice to have

• Experience using AI tools for efficiency and performance optimization.
• Familiarity with tools like Braze, Revenue Cat, Amplitude, or Apple Search Ads.
• Background in audio, podcast, or entertainment media brands.

Culture & Benefits

• Opportunity to shape subscription experiences for some of the UK’s most popular media brands.
• Collaborative environment working across Product, Content, and Creative teams.
• Commitment to an inclusive workplace that celebrates diversity.
• Fast-paced, data-driven culture focused on continuous improvement and clear communication.