Growth Marketing Specialist (Travel)

TL;DR

Growth Marketing Specialist (Travel): Driving user acquisition and retention for the Liligo metasearch platform with an accent on conversion rate optimization, mobile push architecture, and first-party data capture. Focus on building automated lifecycle campaigns, optimizing web-to-app funnels, and integrating customer cohorts into performance advertising models.

Location: Must be based in or able to work from Barcelona (Hybrid)

Company

hirify.global is the world’s leading travel subscription platform, operating five brands across 44 markets with a focus on AI-driven travel planning.

What you will do

• Own the strategic roadmap and A/B testing for web capture points like Price Alerts and newsletters.
• Architect and maintain event-triggered push notification loops for mobile app users.
• Develop cross-channel funnels to drive high-intent web users to the mobile app.
• Build automated, contextual email lifecycles based on real-time search signals.
• Segment subscriber bases and integrate first-party data into Google and Microsoft Ads.
• Ensure GDPR compliance while maximizing opt-in rates and tracking health.

Requirements

• 3–5 years of experience in CRM, Lifecycle, or Growth Marketing.
• Proficiency in English is mandatory.
• Fluency in French is highly valued.
• Deep hands-on experience with a major Mobile Marketing Platform (e.g., Braze, Leanplum, Airship).
• Advanced proficiency in web analytics (GA4, Mixpanel) and CRO tools (Optimizely, VWO).
• Strong understanding of technical marketing infrastructure (GTM, APIs, webhooks) and GDPR.

Nice to have

• Experience with applied AI tools like Gemini.
• Knowledge of other European languages such as Spanish, Italian, or German.
• Understanding of the travel metasearch ecosystem.

Culture & Benefits

• Competitive salary with performance-based bonuses and flexible benefits.
• Hybrid work model focused on outcomes and work-life balance.
• Continuous learning opportunities including free Coursera access and leadership development.
• Relocation support and premium equipment provided.
• Dynamic, international environment with over 1,700 employees from 60+ nationalities.