Director, Paid Social (Marketing)

TL;DR

Director, Paid Social (Marketing): Leading strategic campaigns and commercial growth for high-profile brands with an accent on cross-platform innovation and creative excellence. Focus on designing sophisticated paid social strategies, integrating AI for creative production, and driving revenue growth across the Netherlands market.

Location: Must be based in Amsterdam, Netherlands

Company

hirify.global is a leading European Marketing Technology Partner specializing in growth through strategic advisory and execution across marketing, creativity, data, and technology.

What you will do

• Own the strategic direction and commercial growth for the Paid Social portfolio in the Netherlands, managing revenue targets.
• Act as the core strategic advisor for complex accounts, directing brand awareness and ROAS-driven performance.
• Design cross-platform strategies for Meta, TikTok, Pinterest, Reddit, and Snapchat.
• Establish native-first creative testing frameworks for hooks and formats in collaboration with the Studio team.
• Integrate AI tools for creative strategy, production, automation, and reporting.
• Shape proposals, lead pitches, and identify growth opportunities within existing client accounts.

Requirements

• Experience within a digital agency environment managing multiple client accounts and coaching specialists.
• Proven track record in senior Paid Social strategy, including post-iOS14 attribution and Marketing Mix Modelling.
• Expertise in creative testing frameworks, focusing on hook rates and thumb-stop content.
• Proficiency with Meta Ads Manager, Smartly, Snapchat, TikTok, and Pinterest ad platforms.
• Proficiency in both Dutch and English is required.
• Must be based in the Amsterdam office.

Nice to have

• Hands-on experience with AI-assisted creative tools and platform automation.

Culture & Benefits

• Collaborative environment with a team of experts across SEO, Content, Paid Search, and Paid Social.
• Opportunity to work with some of the world's biggest brands on complex commercial problems.
• Individual career plans to influence professional growth and the company's future.
• Continuous learning culture supported by advanced training and knowledge sharing.
• International environment with collaboration across 10 offices in 8 countries.