Performance Marketing Director (Ecommerce)

TL;DR

Performance Marketing Director (Ecommerce): Leading global paid marketing channels across search, social, display, and partnerships to drive customer acquisition with an accent on budget optimization and data-driven growth. Focus on integrating AI/ML tools for automation, architecting unified investment strategies, and managing complex measurement frameworks.

Location: Hybrid (Amsterdam, NL)

Company

hirify.global is a company focused on safeguarding customer memories through a technology-driven marketing ecosystem.

What you will do

• Lead global paid marketing channels including search, social, display, and partnerships.
• Oversee the global marketing investment budget and drive new customer acquisition to meet P&L targets.
• Experiment with AI and machine learning tools to automate marketing programs and scale sales.
• Manage and mentor an international team of approximately 20 professionals.
• Collaborate with the CFO, product, and analytics teams to build rigorous measurement frameworks.
• Manage strategic relationships with global partners like Google and Meta to stay ahead of market trends.

Requirements

• Deep expertise in performance marketing, with a specific focus on mobile marketing and paid social.
• Proven track record of managing large budgets and driving complex marketing metrics.
• Experience leading international teams within a fast-paced ecommerce environment.
• Strong analytical skills and ability to extract clear insights from complex datasets.
• Excellent communication skills to present complex data to executive boards.

Nice to have

• Formal degree in marketing, business, or a related field.
• Experience navigating post-omnibus regulatory environments.

Culture & Benefits

• High-performance culture where team members feel empowered.
• Opportunity to lead a talented international team.
• Direct impact on the company's global growth and financial success.
• Collaborative environment working closely with senior leaders and shareholders.