Senior Product Marketing Manager (Data Infrastructure)

TL;DR

Senior Product Marketing Manager (Data Infrastructure): Owning the messaging, positioning, and sales narrative for the Astro platform with an accent on translating complex technical capabilities into content that drives deals. Focus on building competitive intelligence, executing GTM motions, and crafting narratives that resonate with both technical data engineers and economic buyers.

Location: Must be based in the NYC area and able to work in a hybrid office 3-4 days per week.

Company

hirify.global is the company behind Astro, the industry-leading unified DataOps platform powered by Apache Airflow, trusted by over 900 enterprises to build reliable data products and unlock AI value.

What you will do

• Create messaging architecture, category-level positioning, and feature-level guides for the Astro product portfolio.
• Develop and maintain competitive battlecards based on win/loss analysis and real deal signals.
• Equip the sales team with elevator pitches, objection handling, and buyer decks to win in the field.
• Execute GTM motions for product launches, from early access through general availability.
• Produce content that speaks with credibility to skeptical data engineers and resonates with CIOs and VPs of Data.
• Collaborate cross-functionally with product, sales, and demand generation teams to influence strategy.

Requirements

• 5+ years of experience in product marketing, with at least 2 years in a technical B2B SaaS or infrastructure company.
• Proven ability to market to both technical practitioners and economic buyers.
• Experience building competitive battlecards and synthesizing market signals.
• Ability to make complex technical concepts simple and compelling.
• Must be based in the NYC area and comfortable with a hybrid office schedule.
• Strong cross-functional influence skills and ability to prioritize work with little oversight.

Nice to have

• Background in data infrastructure, developer tooling, or cloud/platform products.
• Familiarity with Apache Airflow, dbt, Databricks, or Snowflake.
• Understanding of the dynamics between open-source projects and commercial companies.
• Experience navigating competitive displacement motions against incumbents.

Culture & Benefits

• Opportunity to work on a mission-critical product used by leading global enterprises.
• High-impact role with clear connection to business outcomes.
• Competitive base salary, equity, and comprehensive benefits package.
• Collaborative environment within a dedicated, craft-obsessed product marketing team.
• Equal opportunity employer committed to building a diverse team.