Director Of Product Marketing (AI)

TL;DR

Director of Product Marketing (AI): Shaping market narrative and product positioning for a global retail media platform with an accent on enterprise sales enablement, competitive strategy, and commercial storytelling. Focus on translating complex infrastructure innovations into clear revenue-driving assets while scaling marketing impact alongside the founding team.

Company

hirify.global is a global retail media platform dedicated to democratizing monetization through privacy-first, cookie-free AI advertising technology.

What you will do

• Define and refine the overarching market narrative and positioning strategy.
• Lead go-to-market strategies for new product modules and features.
• Own competitive intelligence by creating battlecards, objection guides, and response frameworks.
• Collaborate with CEO and Revenue leadership to align messaging across regions and segments.
• Develop executive-level sales narratives, pitch assets, and ROI stories.
• Identify and clarify target verticals to assist sales in strategic prioritization.

Requirements

• 7–12+ years of experience in B2B SaaS or AdTech product marketing.
• Proven track record of scaling companies from $10-20M ARR toward $100M+ ARR.
• Strong commercial instincts with the ability to simplify complex infrastructure concepts.
• Expertise in working cross-functionally with RevOps, Product, and Sales leadership.
• Ability to operate strategically while remaining hands-on with asset creation.
• Excellent analytical skills for data-driven messaging and strategy development.

Nice to have

• Background in retail media, ad tech, marketplaces, or infrastructure sectors.
• Previous experience defining and establishing a new market category.
• Experience supporting enterprise-level global sales teams.

Culture & Benefits

• Fast-paced environment emphasizing urgency and direct, straightforward communication.
• Highly collaborative team focused on collective results over individual recognition.
• Culture of working in the open and fostering extraordinary, bold opinions.
• Opportunities to work directly with co-founders and founding leadership.
• Impact-driven role with the ability to define processes from the early growth stage.