DTV Consumer Insights Lead (Product Research)

TL;DR

DTV Consumer Insights Lead (Product Research): Uncovering and translating consumer and professional insights to optimize value across product portfolios with an accent on research methodologies and data-driven decision making. Focus on identifying functionality and cost efficiency improvements and designing advanced analytic studies.

Location: Must be based in Deerfield, Illinois, USA

Salary: $105,000 – $165,000 USD

Company

hirify.global Innovations, Inc. is an industry-leading home, security, and digital products company focused on transforming spaces into havens through innovation and sustainability.

What you will do

• Support Design to Value (DTV) initiatives to identify cost, quality, and performance optimization opportunities in existing products.
• Design and execute qualitative, quantitative, and AI-driven research for both consumer (B2C) and professional (B2B) channels.
• Combine primary and secondary data to translate findings into practical, data-informed recommendations for product improvement.
• Collaborate with Product Management, Engineering, and Design teams within Agile working pods to support iterative testing.
• Manage and coordinate research execution with internal partners and external research agencies.
• Build and maintain a repository of consumer learnings to inform future value creation efforts.

Requirements

• 10+ years of experience in consumer insights, market research, or product innovation.
• Bachelor’s degree in a related field.
• Fluency in a range of research methodologies, including advanced analytics and discrete choice modeling.
• Proven experience conducting research with B2C, B2B, and professional audiences.
• Proficiency with DIY tools such as Qualtrics, Suzy, Zappi, Forsata, or UserTesting.
• Must be located in or be able to work from Deerfield, Illinois.

Nice to have

• Master’s degree in a related discipline.
• Experience applying AI-enabled research methods within Agile sprint environments or product pods.

Culture & Benefits

• Comprehensive health plans prioritizing overall wellbeing.
• Market-leading 401(k) program with company contribution.
• Flexible time off benefits and adoption benefits.
• Product discounts and a culture of inclusion supported by various Employee Resource Groups (ERGs).
• Environment that empowers employees to think big, learn fast, and make bold decisions.