Senior Lead, DTC Commercial Planning & Strategy

TL;DR

Senior Lead, DTC Commercial Planning & Strategy: Driving the commercial operating rhythm and revenue forecasting for the Direct-to-Consumer business with an accent on cross-functional alignment and strategic performance management. Focus on building robust planning frameworks, translating complex data into executive-level insights, and optimizing commercial outcomes through operational excellence.

Location: Must be based in or able to relocate to Boston, MA

Salary: $130,000 - $170,000

Company

WHOOP is a human performance company that empowers members to optimize their health and daily lives through deep physiological insights.

What you will do

• Own the commercial planning and forecasting process, developing annual and quarterly revenue plans.
• Partner with Growth, Marketing, Finance, and Supply Chain leaders to identify opportunities and prioritize strategic investments.
• Translate complex quantitative analyses into compelling, data-driven narratives for senior leadership.
• Lead the DTC business operating cadence, including business reviews and executive updates.
• Develop actionable insights to inform pricing, promotional planning, and go-to-market strategies.
• Drive cross-functional initiatives from strategy through execution to ensure organizational effectiveness.

Requirements

• 8+ years of experience in strategy, commercial planning, business operations, or finance.
• Proven experience supporting high-growth consumer technology or subscription businesses.
• Exceptional analytical and financial modeling skills with a track record of influencing executive decisions.
• Strong executive communication and presentation skills.
• Demonstrated ability to lead planning processes and manage multiple strategic initiatives simultaneously.
• Must be based in or able to relocate to Boston, MA to work on-site.

Culture & Benefits

• Competitive base salary with meaningful equity participation.
• Comprehensive benefits package designed to support long-term health and well-being.
• Opportunity to own part of the company and share in long-term growth.
• Collaborative environment focused on mission-driven work and human performance.
• Commitment to diversity, inclusion, and equal opportunity employment.