CRM & Lifecycle Marketing Analyst (B2B)

TL;DR

CRM & Lifecycle Marketing Analyst (B2B): Managing the B2B CRM engine and automated lifecycle programs for a wellness platform with an accent on lead scoring, demand generation, and conversion strategies. Focus on designing end-to-end CRM communications, optimizing lead nurturing, and leveraging AI tools to scale B2B growth.

Location: Remote, must be based in Brazil

Company

hirify.global (formerly Gympass) is a global workplace wellness platform connecting employees to fitness, mindfulness, therapy, and nutrition services via a single subscription.

What you will do

• Own the B2B CRM campaign calendar, leading the ideation, prioritization, and execution of lifecycle initiatives.
• Design and optimize automated lifecycle programs covering awareness, consideration, conversion, and lead nurturing.
• Maintain lead scoring frameworks, audience segmentation, and customer lifecycle definitions.
• Create high-performing CRM communications end-to-end, from messaging strategy and email copywriting to campaign setup.
• Collaborate with Product Marketing and Sales teams to align marketing automation with business goals.
• Plan and coordinate webinars and develop landing pages to support B2B demand generation strategies.

Requirements

• Professional experience in CRM, lifecycle marketing, or marketing automation within B2B environments.
• Mandatory hands-on experience with RD Station and Google Analytics.
• Proven experience designing automation logic, lead scoring models, and customer segmentation.
• Must be based in Brazil.
• English: Fluent (C1) required for collaboration with global stakeholders.
• Critical and intentional application of AI tools (Claude, ChatGPT, Gemini) across all stages of work.

Nice to have

• Knowledge of Pipedrive.

Culture & Benefits

• Free Gold+ hirify.global membership for the employee and up to three family members.
• Complete emotional wellbeing program (Wellz) with 52 therapy sessions per year.
• Comprehensive health, dental, and life insurance.
• Flexible First model with home office reimbursement and flexible scheduling aligned with team needs.
• Generous paid time off, including birthday leave and 100% paid parental leave.
• Career growth support through personalized development roadmaps and world-class platforms.