Marketing Manager (B2B SaaS)

TL;DR

Marketing Manager (B2B SaaS): Managing the end-to-end campaign engine to drive pipeline and revenue for an Excel-native ERP reporting tool with an accent on HubSpot automation and AI-driven workflows. Focus on optimizing funnel conversion, operationalizing thought leadership, and aligning marketing activity with sales targets.

Location: Remote

Company

hirify.global builds Excel-native reporting and automation with real-time, bi-directional connections to ERPs for finance teams.

What you will do

• Plan and execute integrated campaigns, including webinars, virtual events, and guides, tied to measurable pipeline targets.
• Build and manage the HubSpot infrastructure: landing pages, forms, workflows, segmentation, and automation.
• Operationalize thought leadership initiatives, coordinating assets and promotion across channels.
• Map and optimize customer journeys from awareness to opportunity, removing friction in the conversion path.
• Collaborate with sales to sharpen lead quality, feedback loops, and handoff processes.
• Report on engagement, influenced pipeline, and revenue, presenting insights to leadership.

Requirements

• Strong experience in campaign management, demand generation, or marketing operations.
• Hands-on experience with HubSpot is required.
• Proven track record of running multi-channel campaigns from strategy through execution.
• Ability to analyze performance data and translate it into conversion and pipeline gains.
• Fluency in using AI tools daily for campaign design, copy, reporting, and automation.
• Excellent project management skills and disciplined writing ability.

Nice to have

• Experience in B2B SaaS.
• Experience in the finance or ERP domain.

Culture & Benefits

• Full ownership of the campaign engine with direct impact on company pipeline.
• Truly remote-first culture: "Work from where you do your best work."
• Fast-paced environment with minimal management layers and rapid decision-making.
• Freedom to experiment, test, and iterate on marketing strategies.
• Stability provided by a product with a high customer retention rate.