Senior Manager, Customer Lifecycle (iGaming)

Location: New York City, hybrid

Salary: $127,000–$159,000 USD per year, dependent on experience, location, business needs, and market demand.

Company

hirify.global Group operates mobile sports betting, iGaming, horse racing, daily fantasy sports, and sports media products across the United States, Canada, and Puerto Rico.

What you will do

• Lead lifecycle marketing strategy across CRM programs to drive engagement, retention, reactivation, and customer lifetime value.
• Own and optimize always-on lifecycle automations, including targeting, offers, customer experience, and performance KPIs.
• Develop personalized incentive and promotional strategies and increase participation across lifecycle programs.
• Partner with Data Science to apply customer insights, segmentation, predictive models, and advanced decisioning capabilities.
• Translate performance data into actionable strategies for messaging, offers, and customer experience.
• Collaborate with CRM Operations, Marketing Technology, Product, Loyalty, Creative, and Analytics teams on scalable campaigns and test-and-learn initiatives.

Requirements

• 8+ years of experience in Customer Marketing, CRM, Lifecycle Marketing, or a related field.
• 3+ years of experience managing people and owning performance-driven marketing programs.
• Strong analytical, results-oriented approach with experience using data to optimize performance and manage marketing investment.
• Experience applying segmentation, testing, or predictive models with Data Science or Analytics teams.
• Experience working cross-functionally with Product, Marketing Technology, Analytics, and Operations teams.
• Bachelor’s degree required; strong communication and stakeholder management skills.

Nice to have

• Interest in sports and sports betting, or willingness to learn the industry.
• Experience in a heavily regulated industry.

Culture & Benefits

• Medical, vision, dental, life, and disability insurance.
• Paid time off, paid sick leave, and 14 paid company holidays.
• 401(k) plan with up to a 5% company match.
• Annual bonus and long-term incentive opportunities based on performance.
• Fertility and family-planning support, mental health and fitness benefits, commuter benefits, and pet insurance.