Senior Manager, Customer Lifecycle (iGaming)

TL;DR

Senior Manager, Customer Lifecycle (Marketing): Leading lifecycle marketing strategies to optimize engagement, retention, and customer lifetime value within the iGaming sector with an accent on data-driven personalization and CRM automation. Focus on leveraging predictive models from Data Science and designing a structured test-and-learn roadmap to drive measurable business growth.

Location: Hybrid in New York City

Salary: $127,000 - $159,000 USD

Company

Premier mobile gaming company in the United States and Canada, operating leading brands in sports betting, casino, and horse racing.

What you will do

• Lead lifecycle marketing strategies to drive engagement, retention, reactivation, and customer lifetime value.
• Own and optimize always-on CRM automations, focusing on targeting and offer strategies.
• Develop customer incentive and promotional frameworks to improve value per user.
• Partner with Data Science to integrate predictive models and insights into personalized targeting.
• Collaborate cross-functionally with Product, Martech, Loyalty, and Creative teams.
• Manage a structured test & learn roadmap to drive continuous innovation in lifecycle marketing.

Requirements

• 8+ years of experience in Customer Marketing, CRM, or Lifecycle Marketing.
• 3+ years of experience as a people manager with ownership of performance-driven programs.
• Proven track record of using data to drive marketing decisions and performance optimization.
• Experience collaborating with Analytics or Data Science teams on segmentation and predictive modeling.
• Bachelor’s degree required.
• Must be based in New York City for a hybrid work arrangement.

Culture & Benefits

• Comprehensive health plans including medical, vision, and dental insurance.
• 401(k) matching program up to 5%.
• Generous paid time off (PTO), sick leave, and 14 paid company holidays.
• Annual bonus and long-term incentive opportunities based on performance.
• Additional perks such as commuter benefits and pet insurance.