Associate Media Director (Paid Social & Programmatic)

TL;DR

Associate Media Director (Paid Social & Programmatic): Oversee and deliver paid media campaigns across channels like Paid Social, Display, Video, Native, and OTT with an accent on activation, cross-channel optimization, and performance measurement. Focus on translating client goals into Media KPIs, managing pacing and invoicing, leading optimization meetings, and partnering with Paid Media Strategists, Campaign Managers, and analytics to ensure campaign success.

Location: Chicago, IL, United States

Salary: $75,000 — $180,000 USD

Company

hirify.global (part of WPP) is a creative agency delivering brand, customer experience, and commerce solutions.

What you will do

• Translate client goals and business objectives into achievable Media KPIs and audience targeting, advising on the most effective media channels.
• Activate and manage paid media plans across specific channels, including platform segmentation and scalability to increase spend effectively.
• Drive cross-channel and in-platform optimization, monitor digital spend and performance pacing, and ensure campaigns are live/paused/ended.
• Define KPIs and objectives per brand/product/service, ensure proper tagging for measurement, and lead media optimization meetings.
• Approve media invoices against platform spend and follow required media operations processes.
• Collaborate with Paid Media Strategists, Campaign Managers, and other service lines (Analytics, Account Management, Project Management) to deliver client outcomes.

Requirements

• 6+ years of paid digital media experience; agency experience is highly preferred.
• Strong hands-on knowledge of paid social platforms, particularly Meta, LinkedIn, Pinterest, and TikTok, plus programmatic DSPs such as DV360 and The Trade Desk.
• Experience activating paid media plans aligned to an overarching strategy and using data for audience segmentation.
• Understanding of paid media measurement and optimization.
• Experience managing and/or mentoring direct reports.

Culture & Benefits

• Hybrid approach: teams in the office an average of four days a week.
• Competitive benefits package (details provided via WPP benefits portal).
• Equal opportunity employer with a focus on respect and career growth.

Hiring process

• Discuss accommodations or flexibility with the hiring team during the interview process.
• Submit application for consideration for the role.