Paid Media Manager (Fintech)

TL;DR

Paid Media Manager (Fintech): Planning, activating, and optimizing integrated paid media campaigns across search, social, and programmatic channels with an accent on performance measurement and lead generation. Focus on data-driven optimization of the marketing funnel and improving conversion rates within a complex B2B financial services environment.

Location: Hybrid (North Carolina, USA). Must be assigned to a local office with flexibility to work remotely 2–3 days a week.

Salary: $90,000 – $100,000

Company

hirify.global is a global fintech leader providing technology-driven infrastructure and software services for the financial services industry.

What you will do

• Develop and execute integrated paid media campaigns across paid search, social, programmatic, and display channels.
• Collaborate with cross-functional partners on audience targeting, budget allocation, and bid strategies.
• Analyze campaign performance and translate data into actionable optimization recommendations.
• Align paid media programs with broader brand, content, and demand generation objectives.
• Conduct A/B testing on messaging, creative formats, and landing pages to improve outcomes.
• Establish and maintain paid media best practices for planning and measurement.

Requirements

• 3–5 years of experience in paid media, digital marketing, or performance marketing.
• Experience working within technology, financial services, or complex B2B environments.
• Hands-on experience managing multiple paid channels including Search, Social, and Programmatic.
• Strong analytical skills to interpret performance data and identify trends.
• Ability to balance strategic planning with hands-on execution.
• Must be based in North Carolina for hybrid office attendance.

Culture & Benefits

• Hybrid work model with 2–3 days of remote flexibility per week.
• Collaborative and inclusive environment focused on empowerment and professional growth.
• Comprehensive benefit offerings and bonus eligibility.
• High-performance team culture that encourages learning, experimentation, and teaching.