Director, Digital Marketing

TL;DR

Director, Digital Marketing (Paid Social/Search/Affiliates): Own and drive performance management, budget, and tools across paid digital channels to hit KPIs aligned with growth goals, with an accent on weekly/monthly optimization and data-driven channel deep-dives. Focus on cross-functional execution, rigorous testing and scaling, and serving as the internal expert on emerging digital marketing trends and measurement needs.

Location: Remote (US)

Salary: $150,000 - $266,000 (base)

Company

hirify.global is a life insurance technology company building instant, accessible coverage and empowering agents through a digital platform.

What you will do

• Lead strategy, execution, and tracking for paid digital channels (Paid Social, Search, and Affiliates) in line with budget and growth goals.
• Monitor performance weekly and monthly, proactively adjusting to optimize target KPIs.
• Partner cross-functionally with Creative, Analytics, MarTech, and Growth Product to streamline managed channel execution.
• Manage and optimize relationships with external client partners.
• Run deep-dive analyses on channel performance and implement actionable findings quickly.
• Design and conduct rigorous tests, present results, and recommend new processes and tactics; stay current on industry trends and emerging technologies.

Requirements

• US-based for a remote role.
• 8+ years in direct response marketing, including 5+ years managing performance marketing where user acquisition is the primary growth driver.
• Proven success in-house at a high-growth direct response B2C startup; Fintech or Insurtech experience preferred.
• Deep expertise across digital channels, specifically Meta/Instagram, Search, Snapchat, TikTok, YouTube, and Display.
• Advanced MS Excel skills and ability to use business intelligence tools (e.g., Tableau) to drive insights.
• Experience working with AdTech and Data teams to prioritize platform requirements and measurement needs.

Culture & Benefits

• Full-time role with base salary range determined by role, level, and US location.
• Compensation listed is base salary only; bonus, equity, and benefits may apply.
• Fast-growing startup environment with close collaboration across teams and senior management.
• Opportunity to take initiative and drive innovation through testing and optimization.