Media Senior Associate, Programmatic

TL;DR

Media Senior Associate, Programmatic (Programmatic): Lead campaign strategy, execution, optimization, and reporting across programmatic channels with an accent on DSP setup/trafficking, performance KPI management, and budget pacing. Focus on continuous optimization, cross-functional collaboration with analytics and creative teams, and partnering with external platforms to improve full-funnel results.

Location: New York City

Salary: $86,000 - $108,000 USD

Company

hirify.global is a mobile gaming and sports betting operator with a portfolio of wagering and media products.

What you will do

• Lead setup, trafficking, and monitoring of programmatic campaigns across multiple DSPs (DV360, The Trade Desk, Amazon DSP) and select direct partnerships.
• Collaborate with internal teams to gather creative assets, troubleshoot issues, and ensure timely, accurate campaign launches.
• Drive campaign QA and build best practices for reporting and budget pacing.
• Continuously assess tactics and optimize budget allocation across platforms to improve performance against KPIs (CPM, CPA, ROAS).
• Oversee weekly/monthly pacing, forecasts, and reconciliations; partner with finance and analytics for accurate spend reporting.
• Own partner relationships and work cross-functionally with creative, analytics, and marketing to align media execution with broader goals.

Requirements

• Bachelor’s degree with a strong academic record.
• At least 3 years of experience in media buying within a DSP; familiarity with DV360, Amazon DSP, or The Trade Desk is required.
• Experience managing paid video, mobile, display, and audio campaigns end-to-end (setup, optimization, reporting).
• Strong understanding of digital media performance metrics and ability to report insights (KPI performance, creative analysis, pacing).
• Analytical, proactive mindset with ability to synthesize data into clear, actionable insights.
• Strong attention to detail, organizational skills, and ability to manage multiple deadlines across stakeholders.

Culture & Benefits

• Hybrid work arrangement (#LI-Hybrid).
• Medical, vision, and dental insurance; life and disability insurance.
• 401(k) matching program (up to 5% match) plus paid time off and 14 paid company holidays; paid sick time per applicable laws.
• Short-term or long-term incentive compensation eligibility, including cash bonuses and stock program participation.
• Additional benefits such as fertility/family planning programs, mental health support, fitness benefits, commuter benefits, and pet insurance.

Hiring process

• Application review followed by interviews to evaluate programmatic media execution, analytics, and cross-functional collaboration.
• Role-specific discussions to confirm campaign strategy, optimization, and budgeting experience.