Head of Demand Generation (AI)

Location: Portugal; remote

Company

hirify.global is an EdTech scale-up providing an AI-first authoring tool that helps organizations simplify knowledge sharing.

What you will do

• Own the end-to-end demand engine across paid acquisition, organic growth, website, SEO/GEO, content, and conversion.
• Translate growth targets into priorities and roadmaps while delivering predictable marketing-sourced pipeline.
• Lead website structure, messaging, UX, landing pages, and CRO in partnership with Product Marketing.
• Manage paid acquisition and allocate a €2M+ budget against pipeline and revenue goals.
• Build scalable SEO/GEO and intent-based content programs, including revenue-focused content for enterprise sales.
• Lead paid, content, web, and design teams; establish experimentation frameworks and partner with Revenue, Product Marketing, and Leadership.

Requirements

• 5+ years of experience in B2B SaaS digital growth and 2+ years of team leadership.
• Proven pipeline growth experience and ownership of a €2M+ budget.
• Strong expertise in paid acquisition, CRO, and SEO/GEO.
• Editorial judgment, digital design understanding, enterprise sales awareness, and a commercially driven analytical approach.
• Hands-on experience with AI agents and agentic workflows, including LLM-based tools such as Claude; experience designing or shipping end-to-end marketing automation systems is expected.
• Experience with SaaS businesses generating €20M–€100M ARR and international SaaS exposure.

Culture & Benefits

• Remote work from Portugal.
• AI-first workflows with hands-on experience using advanced AI tools.
• Fast-moving, high-impact product environment.
• Close collaboration across Product Marketing, Revenue, Commercial, and Leadership functions.