Head of Demand Generation (EdTech)
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
TL;DR
Head of Demand Generation (EdTech): Owning the end-to-end demand engine including paid acquisition, SEO/GEO, and conversion optimization for an AI-first EdTech authoring tool with an accent on driving qualified pipeline and revenue growth. Focus on building scalable growth plans, optimizing the full-funnel conversion, and implementing agentic AI workflows to automate marketing processes.
Location: Remote (Portugal)
Company
An AI-first EdTech scale-up providing an award-winning authoring tool to simplify knowledge sharing for global organizations.
What you will do
- Manage the end-to-end demand engine, including paid acquisition, SEO/GEO, content, and conversion channels.
- Lead website structure, messaging, UX, and CRO to improve full-funnel conversion and pipeline quality.
- Allocate and optimize a €2M+ budget across paid channels to drive predictable marketing-sourced pipeline.
- Develop scalable intent-based content clusters to increase brand authority and long-term organic growth.
- Lead and mentor teams across paid marketing, content, web, and design.
- Collaborate with PMM and Revenue leadership to align growth targets with product positioning.
Requirements
- Must be based in Portugal
- 5+ years of experience in B2B SaaS digital growth, with at least 2 years in a leadership role.
- Proven track record of pipeline growth and managing budgets exceeding €2M.
- Deep expertise in Paid Acquisition, Conversion Rate Optimization (CRO), and SEO/GEO.
- Hands-on experience designing or shipping end-to-end automated marketing systems using AI agents and LLM-based tooling (e.g., Claude).
- Strong analytical skills and commercial mindset geared toward revenue KPIs.
Nice to have
- Experience working within a SaaS company with 20M–100M ARR.
- Exposure to international SaaS markets.
Culture & Benefits
- AI-first culture with hands-on experience in cutting-edge AI tools and agentic workflows.
- Opportunity to work in a fast-growing scale-up environment.
- Remote work flexibility within Portugal.
- High-impact role contributing to a product used by global giants like T-Mobile and Siemens.
Будьте осторожны: если работодатель просит войти в их систему, используя iCloud/Google, прислать код/пароль, запустить код/ПО, не делайте этого - это мошенники. Обязательно жмите "Пожаловаться" или пишите в поддержку. Подробнее в гайде →
Похожие вакансии
Head of Demand Generation (AI)
Head Of Demand Generation & Growth Marketing (AI)
Director of Growth & Demand Generation (AdTech)