Sr Product Marketing Manager (SaaS)

TL;DR

Sr Product Marketing Manager (SaaS): Defining and executing the product marketing strategy for innovative technology solutions in the construction industry with an accent on positioning, go-to-market execution, and customer adoption. Focus on translating complex technical capabilities into compelling value propositions and scaling market perception from the ground up.

Location: Remote (Must be based in Canada or the United States)

Salary: $150,000 – $200,000

Company

A fast-growing technology company transforming the traditional construction industry by building a new category of innovative solutions.

What you will do

• Own the product narrative, go-to-market (GTM) strategy, and customer-facing communication for innovative solutions.
• Partner with Product Management and Engineering to incorporate market feedback and positioning into product decisions.
• Lead end-to-end product launches, including audience definition, messaging, and adoption strategies.
• Drive customer engagement and product adoption through lifecycle campaigns and in-product messaging.
• Execute competitive intelligence efforts to create actionable insights and sales strategies.
• Develop sales enablement resources such as battle cards, demo narratives, and training programs.

Requirements

• Proven experience in product marketing within SaaS or construction technology.
• Must be based in Canada or the USA.
• Strong expertise in positioning, messaging, competitive analysis, and market strategy.
• Ability to translate complex technical concepts into clear, compelling customer-facing narratives.
• Experience creating sales enablement materials and supporting revenue teams.
• Analytical mindset with the ability to measure performance and optimize strategies.

Nice to have

• Experience marketing AI-powered products or emerging technologies.
• Familiarity with CPM scheduling, P6, Microsoft Project, or built-world software.

Culture & Benefits

• Competitive base salary and meaningful equity opportunity.
• Comprehensive benefits package.
• Fully remote work environment across the US and Canada.
• High-impact role with significant ownership and visibility.
• Inclusive workplace culture that values diverse perspectives.