Field Marketing Manager (Japan)

Location: Must be based in Japan. This role is remote with approximately 30% travel required within Japan and the APJ region.

Company

Twilio is a cloud communications platform that empowers developers and businesses to build personalized customer experiences at scale.

What you will do

• Own and execute the end-to-end field marketing plan across the full GTM funnel in Japan.
• Design integrated campaigns spanning PR, digital advertising, events, and ABM programs.
• Partner closely with sales teams to support pipeline creation, acceleration, and deal closure.
• Lead executive engagement programs and partner marketing initiatives to build brand credibility.
• Analyze campaign performance using CRM and BI tools to optimize marketing investment.
• Localize global assets and messaging to ensure cultural and linguistic relevance for the Japanese market.

Requirements

• 7-10+ years of experience in B2B field marketing or demand generation in the Japanese market.
• Full professional fluency in English and native/fluent Japanese (written and verbal).
• Deep cultural fluency in Japanese business practices and enterprise relationship-building.
• Proven track record of connecting marketing activity to revenue outcomes.
• Hands-on experience with Marketo, Salesforce, and BI tools like Tableau or Looker.
• Willingness to travel up to 30% within Japan and the APJ region.

Nice to have

• Experience in CPaaS, SaaS, or cloud-based communications technology.
• Familiarity with intent data platforms like 6sense or Bombora.
• Experience managing partner or channel marketing programs in Japan.

Culture & Benefits

• Competitive pay and comprehensive healthcare benefits.
• Generous time off, parental, and wellness leave.
• Retirement savings program.
• Strong culture of global inclusion and remote-first work.
• Opportunities to build positive change through community volunteering and donation programs.