Field Marketing Manager (Japan)

TL;DR

Field Marketing Manager (Japan): Designing and executing a brand-to-revenue GTM strategy for the Japanese market with an accent on demand generation, pipeline acceleration, and enterprise relationship building. Focus on aligning marketing activities with sales goals, managing integrated campaigns, and leveraging data-driven insights to drive revenue outcomes in a high-trust business environment.

Location: Must be based in Japan. This role is remote with approximately 30% travel required within Japan and the APJ region.

Company

Twilio is a cloud communications platform that empowers developers and businesses to build personalized customer experiences at scale.

What you will do

• Own and execute the end-to-end field marketing plan across the full GTM funnel in Japan.
• Design integrated campaigns spanning PR, digital advertising, events, and ABM programs.
• Partner closely with sales teams to support pipeline creation, acceleration, and deal closure.
• Lead executive engagement programs and partner marketing initiatives to build brand credibility.
• Analyze campaign performance using CRM and BI tools to optimize marketing investment.
• Localize global assets and messaging to ensure cultural and linguistic relevance for the Japanese market.

Requirements

• 7-10+ years of experience in B2B field marketing or demand generation in the Japanese market.
• Full professional fluency in English and native/fluent Japanese (written and verbal).
• Deep cultural fluency in Japanese business practices and enterprise relationship-building.
• Proven track record of connecting marketing activity to revenue outcomes.
• Hands-on experience with Marketo, Salesforce, and BI tools like Tableau or Looker.
• Willingness to travel up to 30% within Japan and the APJ region.

Nice to have

• Experience in CPaaS, SaaS, or cloud-based communications technology.
• Familiarity with intent data platforms like 6sense or Bombora.
• Experience managing partner or channel marketing programs in Japan.

Culture & Benefits

• Competitive pay and comprehensive healthcare benefits.
• Generous time off, parental, and wellness leave.
• Retirement savings program.
• Strong culture of global inclusion and remote-first work.
• Opportunities to build positive change through community volunteering and donation programs.