Head Of Demand Generation (Fintech)

TL;DR

Head of Demand Generation (Fintech): Owning and driving the inbound marketing engine to generate qualified pipeline for a high-growth accounting platform with an accent on integrated campaign strategy, SEO, and paid channel management. Focus on building scalable demand generation programs, optimizing the revenue funnel, and collaborating closely with sales to drive measurable growth.

Location: On-site in San Francisco

Company

hirify.global is a next-gen core accounting platform designed to replace legacy ERPs with automation-driven solutions for modern finance teams.

What you will do

• Own the end-to-end inbound demand generation strategy and execution across all channels.
• Build and run integrated campaigns including content, email, paid, and organic efforts.
• Manage the company website, including messaging, CRO, and landing page optimization.
• Lead SEO strategy, covering keyword research, content creation, and technical improvements.
• Partner with the sales team to align campaigns with pipeline goals and support SDR sequences.
• Mentor and manage the Paid/SEO Growth Specialist.

Requirements

• 10+ years of experience in demand generation or growth marketing at a B2B company.
• Proven track record of building inbound programs that generate measurable pipeline.
• Strong writing skills with the ability to produce compelling content for business audiences.
• Hands-on experience with SEO and paid channels like Google and LinkedIn.
• Data-driven mindset with experience building dashboards and optimizing performance.
• Comfortable in a player-coach role, balancing strategic leadership with hands-on execution.

Nice to have

• Experience marketing to finance leaders such as CFOs or controllers.
• Background in ERP, accounting software, or fintech.
• Proficiency with HubSpot or similar marketing automation platforms.
• Prior experience managing a small team.

Culture & Benefits

• Opportunity to join a small, high-impact team in a fast-growing startup environment.
• Freedom to experiment and drive direct revenue impact.
• Support for professional growth and creative problem-solving.
• Work on cutting-edge financial technology, including AI-driven accounting features.