Head of Marketing (Fintech)

TL;DR

Head of Marketing (Fintech): Leading all demand generation and PLG initiatives to convert awareness into revenue for a consumer-permissioned data platform with an accent on full-funnel strategies and scaling growth engines. Focus on building repeatable GTM processes, optimizing free-to-paid conversion, and leveraging marketing automation and AI tooling.

Location: Remote (Must be based in the US)

Company

hirify.global empowers mortgage lenders and financial institutions to make faster verification decisions through automated consumer-permissioned income and asset data.

What you will do

• Lead full-funnel demand generation across ABM, paid media, content, webinars, and SEO to scale revenue pipelines.
• Drive PLG strategy and execution, focusing on self-serve onboarding, trial sign-ups, and usage-based growth.
• Collaborate with Product Marketing to refine messaging and positioning for lending workflows and GSE alignment.
• Mentor and scale a high-performing team across demand, product marketing, content, and growth engineering.
• Manage marketing budgets, forecast pipeline impact, and monitor critical KPIs like MQLs, PQLs, and CAC.
• Optimize funnel flows from awareness to revenue in alignment with Sales, Product, and RevOps.

Requirements

• 10+ years of experience in B2B SaaS marketing, leading demand generation and PLG initiatives.
• Previous background in BDR or Sales with a strong revenue-owner's mindset toward pipeline.
• Expertise in HubSpot, Clay, and analytics dashboards.
• Ability to write code for marketing tooling and automations, with experience working in GitHub.
• Strong analytical mindset with proven experience in attribution modeling and funnel optimization.
• US-based with valid work authorization (implied by 401k and US health benefits).

Nice to have

• Experience marketing fintech or verification solutions to financial institutions.
• Proven track record of running ABM programs targeting enterprise lenders and credit unions.
• Familiarity with income-verification regulations such as DU/AIM.
• Experience scaling repeatable GTM processes as a platform builder.

Culture & Benefits

• Fully remote work environment.
• Competitive salary and equity package.
• Comprehensive health, dental, and vision insurance.
• 401(k) retirement plan.
• Flexible time off policy.
• Opportunity to work with cutting-edge technology and shape the future of financial data access.