Senior Manager, Events & Field Marketing

TL;DR

Senior Manager, Events & Field Marketing (Demand Generation): Owning the strategy and execution of field marketing and event programs to generate pipeline and strengthen relationships with target accounts. Focus on building integrated go-to-market programs, partnering with Sales leadership, and driving measurable business outcomes like revenue influence and sales adoption.

Location: Remote (Canada)

Salary: $100,000 – $140,000

Company

hirify.global is a B2B SaaS company providing a platform for sales compensation management.

What you will do

• Develop and own a comprehensive field marketing strategy across tradeshows, conferences, and executive events.
• Build integrated event campaigns in partnership with Demand Generation, Product Marketing, and Sales.
• Partner with Sales leadership to identify priority accounts and event investments that drive pipeline.
• Design memorable in-person and virtual experiences that strengthen brand awareness.
• Define success metrics and forecast event performance across registrations, meetings, and revenue influence.
• Analyze event performance and communicate business results and recommendations to executive leadership.

Requirements

• 5+ years of experience in event marketing, field marketing, or integrated demand generation.
• Proven success building field marketing programs that generate measurable pipeline and revenue impact.
• Experience planning and executing conferences, executive events, and webinars from strategy through execution.
• Strong understanding of demand generation and integrated marketing campaigns.
• Proven ability to forecast, measure, and communicate event performance using ROI metrics.
• Strong executive presence and experience presenting results to senior leadership.

Nice to have

• Experience with HubSpot, Salesforce, Zoom Webinar, Outreach, Gong, Highspot, Slack, and Google Workspace.
• Experience marketing to Revenue Operations, Sales Operations, Compensation, Finance, or enterprise B2B software buyers.
• Experience with Account-Based Marketing (ABM) strategies.

Culture & Benefits

• Comprehensive healthcare with 100% coverage for medical, dental, and vision for employees.
• Flexible time off including vacation days and quarterly mental health days.
• Annual stipends for professional development and caretaking needs.
• Work anniversary bonuses that grow with tenure.
• Latest Apple hardware provided.
• Active Employee Resource Groups (ERGs) supporting DEI goals.