Campaign Marketing Specialist (SaaS)

TL;DR

Campaign Marketing Specialist (SaaS): Supporting the execution and optimization of integrated marketing campaigns to drive pipeline growth with an accent on demand generation, ABM programs, and multi-channel strategy. Focus on collaborating with sales teams, developing high-impact content, and utilizing data-driven insights to improve lead conversion and campaign performance.

Location: Must be based in Toronto, Ontario, Canada. This role follows a hybrid working model requiring in-office attendance on Mondays, Tuesdays, and Thursdays.

Salary: $64,000 - $80,000 CAD annually (plus 5% target bonus).

Company

hirify.global is an AI-powered platform for finance automation that streamlines global accounts payable, procurement, and treasury operations for mid-market businesses.

What you will do

• Design, plan, and execute integrated marketing campaigns across multiple channels to generate pipeline.
• Develop content and nurture programs to improve conversion rates from leads to opportunities.
• Collaborate with sales teams to ensure effective lead follow-up and create outbound email sequences.
• Assist in tracking campaign performance using data, reports, and KPI monitoring.
• Support the local marketing team in running in-person and virtual events.
• Create, test, and optimize ABM programs to drive engagement within the target ICP.

Requirements

• Minimum of 2 years of experience in a marketing campaign or demand generation role, preferably in SaaS or B2B tech.
• Proven ability to execute marketing campaigns against measurable goals.
• Strong attention to detail and ability to manage multiple projects under deadlines.
• Excellent written and verbal communication skills in English.
• Experience working closely with sales teams to align marketing initiatives with revenue goals.
• Must be able to work in the Toronto office three days per week.

Nice to have

• Experience with Salesforce, Marketo, 6Sense, or Outreach.

Culture & Benefits

• Competitive salary with matching RRSP and extended health benefits.
• Hybrid work environment with subsidized lunch on office days.
• Comprehensive leave policies including PTO and parental support.
• Access to Employee Assistance Program, life insurance, and phone/internet allowance.
• Inclusive culture with regular social events and active ERG groups.