Senior Manager of Experiential Marketing (SaaS)

TL;DR

Senior Manager of Experiential Marketing (SaaS): Leading the strategy, execution, and measurement of global in-person events for WordPress VIP with an accent on revenue-generating sponsorships and proprietary events. Focus on designing event programs that drive sourced pipeline, optimizing ROI through data analysis, and leveraging AI to accelerate planning.

Location: Must be based in North America

Salary: $100,000 – $150,000 USD

Company

The people behind WordPress.com, WooCommerce, Tumblr, and other major web platforms dedicated to democratizing publishing and commerce.

What you will do

• Lead strategy and execution for a global portfolio of in-person events, including sponsorships and proprietary programs.
• Drive pipeline and demand generation by defining target account lists and setting opportunity goals in collaboration with Sales.
• Manage end-to-end event operations: vendor sourcing, venue, production schedules, budgets, and on-site execution.
• Coordinate integrated marketing plans across email, paid, social, and partner channels to drive high-quality attendance.
• Analyze event performance using Salesforce to track SAOs, pipeline influence, and overall ROI.
• Utilize AI tools to optimize research, planning, and execution workflows.

Requirements

• 7+ years of B2B event marketing experience, ideally within enterprise SaaS or technology.
• Proven track record of connecting event activity to measurable revenue and pipeline outcomes.
• Proficiency in Salesforce for campaign setup, lead capture, and attribution reporting.
• Strong grasp of demand generation principles, including ABM and lead scoring.
• Must be based in North America.
• Ability to travel regularly for on-site execution (up to 25% of time).

Nice to have

• Active use of AI tools and agents in daily professional workflows to increase leverage.

Culture & Benefits

• Fully remote work environment with a distributed global team.
• Open vacation policy for maximum flexibility.
• Competitive global compensation paid in local currency.
• Commitment to accessibility and inclusion through Employee Resource Groups.